quote:Decisions, decisions.
Multiple sources have suggested to me that AT&T could ask the conference for a lower in-market subscription price (approx $0.80) than the Pac12Nets are currently charging U-verse, Comcast, Time Warner, etc.
That's when this could get interesting when the league's business model could require a tweak or two.
If the Pac-12 agreed to a price drop in exchange for distribution on DirecTV, then Comcast and DISH and all the other partners would ask for a similar deal (i.e., favored-nation clause).
Commissioner Larry Scott would have to determine whether the lower price for all partners would be offset by the projected increase in distribution.
This barely qualifies as back-of-the-envelope math, but just to illustrate:
The Pac12Nets currently have approx 12 million subscribers, with the vast majority being in-market homes at $0.80 per month.
That's $115 million per year.
Let's say AT&T asks for $0.60 per sub, the league agrees, and then offers that price to its other distributors.
It would take an additional four million subs at $0.60 for the Pac12Nets to retain the $115 million in annual income.
It so happens that there are approximately four million DirecTV customers in the league's footprint, according to SNL Kagan.
More exposure, same revenue.
quote:
Hhmm, who is immediately available, a large public university that is building their research dollars, have newer facilities, with a former Big Ten coaching name, in a major metropolitan area located in a state with a lot (and we are talking a lot) of DirectTV customers??
COUGAR HIGH!! THE PRICE IS RIGHT!! COME ON DOWN!!
quote:Not surprising, as the PAC built all of those facilities themselves without expert help. RayCom or FoxSports1 level of production values. Certainly doesn't help with carriage rates to have a crappy product, even if the teams are good.
My Tech alumni brother lives in Pac 12 country and he says the production values of their network are terrible.
He generally tunes to the SEC Network instead.
quote:For the SECN, probably at least 10 years. During which time, the conference and its members will be making big bank. Now how wisely that money is used during that time frame is another question.
I don't know how long this setup is sustainable. I have this sensation that it would all be a lot cheaper as a superleague similar to the NFL where conferences kind of look like the NFC and AFC: there primarily for competitive and pseudo-historical reasons, but not inimical to the success of the league.