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Aggie Owned and Operated

4,915 Views | 18 Replies | Last: 13 yr ago by jason_cook
WatchOle
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9:47a, 5/19/11
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Howdy Ags!

If you’ve been to MaroonBook.com in the last week or so, you’ve noticed some fairly significant changes to the way that site is set up with the addition of Aggie Owned and Operated. Today we’re officially launching a partnership with Texas A&M University to host this exciting new program. AO&O is an effort by Texas A&M that allows participants to publically affiliate a business with the core values of Texas A&M University.
Texas A&M has worked with MaroonBook on this project in order to help get the word out to as many Aggies and businesses as we can.

When you visit MaroonBook.com, you’ll notice that there are now only two listing categories: $25 per year, and $300 per year, with the option to purchase a $150 Aggie Owned and Operated Package. Included in the Aggie Owned and Operated Identity Package is:


- Exclusive rights to publicly affiliate your business with Texas A&M and the Aggie family through Aggie Owned and Operated branding.


- An Aggie Owned and Operated marketing bundle that enables you to identify your business as Aggie Owned and Operated on-site and on your website. Marketing Bundle includes:


- A 2'x4' banner to hang from the ceiling or on a wall
- A table tent, perfect for cash registers or desks
- A window cling to put on the door or window of your business
- Access to the Aggie Owned and Operated logo for placement on your website


- A business listing by location and business category through MaroonBook.com, an online Aggie business directory and joint venture of TexAgs.com and the Association of Former Students.


- Additionally with an upgraded MaroonBook package, your online visibility is increased through TexAgs.com and the Aggienetwork.com websites.


We're excited about the possibilities that are ahead with MaroonBook.com, working with the Aggie Owned and Operated package. Go to MaroonBook.com, check it out and register your business today!

Gig Em,
Brandon ‘95
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AAM02
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10:05a, 5/19/11
AG
Interesting stuff.
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Face
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10:21a, 5/19/11
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By ME, Ray Childress.
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Tastybrisket10
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10:37a, 5/19/11
jason_cook
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10:39a, 5/19/11
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With this new program, we are trying to increase the value of the Aggie Owned and Operated slogan by allowing businesses limited use of Texas A&M trademarks. And, of course, spread some more maroon across the state of Texas.

TexAgs ... the Association of Former Students ... and the University ... some unlikely partners, for sure. But we are all excited about working together on Aggie Owned and Operated, in conjunction with Maroon Book, to raise Texas A&M's profile in the business community and our collective impact on the state's economy.

Jason Cook
VP for Marketing & Communications
Texas A&M University
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blumby
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10:59a, 5/19/11
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quote:
By ME, Ray Childress.
There's a Ray Childress Self-Storage in my area kind of in the sticks. I pass by it going to my in-laws house.
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Face
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11:04a, 5/19/11
AG
One of my friends (who posts here occasionally) had that on his answering machine in college.

"You've reached the home of elchupacabra and XXXX, and they're both Aggie-owned and operated by ME, Ray Childress" in a Ray Childress voice.
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schmendeler
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11:51a, 5/19/11
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i like this idea. let's hope it brings positive attention to the aggie network.
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Gradin
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1:35p, 5/19/11
BetaAg07
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2:18p, 5/19/11
DanTanna86
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2:35p, 5/19/11
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Jason,

Sounds like a great idea! Is there going to be any ethical qualifications to join Aggie Owned and Operated?

quote:
a way for participants to publically affiliate a business with the core values of Texas A&M


Is this just a great saying or are you going to really abide by it? There is a guy on Maroonbook that is the biggest scumbag in B/CS, owes everyone money, lies,cheats,rips employees off and he gets to advertise on Maroonbook.

Just wondering if I'll see his name on the new venture.

THE BEST College Football Power Rankings..www.DanTanna.com
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schmendeler
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3:04p, 5/19/11
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jorts?
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BeardedBear
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3:55p, 5/19/11
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Does this mean without paying for it we're no longer going to be allowed to say we're Aggie Owned and Operated?
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schmendeler
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3:58p, 5/19/11
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i don't know. i think texas aggie is trademarked. i don't know about just "aggie"
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Joel Ze
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4:47p, 5/19/11
"Aggie" and "Aggies" are both trademarked with the State of Texas.

"Texas Aggies" is a USPTO (federal) registered word mark.
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AAM02
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4:50p, 5/19/11
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quote:
Does this mean without paying for it we're no longer going to be allowed to say we're Aggie Owned and Operated?


As long as that's true there's nothing wrong with you saying it. To use official University logos along with that statement I imagine you'd need to funnel your efforts through this program.
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SMG
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6:51p, 5/19/11
Waffledynamics
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9:14a, 5/20/11
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quote:
i like this idea. let's hope it brings positive attention to the aggie network.
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jason_cook
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9:16a, 5/20/11
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@aggiealphamale ... You are absolutely correct.

We are working to simply add value to the "Aggie Owned and Operated" phrase by allowing businesses a limited use of Texas A&M marks through this program. We do not intend to discourage Aggie-owned and operated businesses from using the phrase if they already do so. But I believe the phrase is even more powerful with an enhanced affiliation with the University.

I hope that Aggie Owned and Operated businesses will consider participating in the program. We had a great kick-off event yesterday in Houston with President Loftin and Warren Barhorst '88 of 12th Man Kickoff Team fame. Hopefully TexAgs will post pics from the event soon ... Andrew?

Jason Cook
VP for Marketing & Communications
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jason_cook
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9:23a, 5/20/11
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@DanTanna86 ... Good question, and one that we discussed at length prior to the launch of the program.

If you do a google search for "Aggie Owned and Operated," there are more than 17K hits, so businesses are using the phrase already without the University's involvement.

If a business or individual is doing something illegal or unethical, however, we could certainly deny them use of the Aggie Owned and Operated mark. We will need assistance from the Aggie Network in helping us monitor the program, as such activity impacts the Texas A&M brand now ... as well as with the launch of this initiative.

Jason Cook
VP for Marketing & Communications
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