Ultimate Big 12:
North
-BYU
-Utah
-Colorado
-Missouri
-Nebraska
-Kansas
South
-Oklahoma
-LSU
-Arkansas
-Texas
-A&M
-New Mexico
Basically follows the Big 10/SEC formula of being made up of schools that are the top program in their states that everyone roots for.
The current Big 12 dilutes itself with redundant programs that, while occasionally decent in FB or BB, add/bring no new or large market value to the conference(ISU, KSU, OSU, TT, BU).
In this conference, Texas and Utah are the only states with 2 teams, Utah for BYU with their national follwing that Baylor could never hope to have and us simply because Texas is big enough and talent rich enough to have 2 teams.
This conference would rival both the SEC and Big 10 in strength and money making ability.