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Everything's big in Texas including the 2018 Volkswagen Atlas. Reeling from its diesel emissions scandal, VW is dying to turn the page. The Volkswagen Atlas is the doorstop-sized page-turner, a three-row SUV that's the largest model in VW's 80-year history.
VW's smaller Touareg SUV has been a market head-scratcher, and for more than its inscrutable name. As company execs quietly acknowledged, most Americans saw no point in spending $50,000 or more on a two-row SUV that, while properly Germanic and deluxe, didn't carry the requisite luxury badge. In middle-class contrast, the Atlasstarting from just $31,425is aimed directly at the sales-topping Ford Explorer, along with the stalwart Honda Pilot and Toyota Highlander. That's the Cinnabon-sized sweet spot of the American SUV market, and VW wants a taste.



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