It depends...there are actually 2 Lucchese factory stores in EP. One is much smaller and has mostly exotic Lucchese Classics, while the other is on the highway, much larger, and is mostly the machined boots (1883, Lucchese 2000, etc.), but you might find a basic pair of Classics if you hunt hard enough.
The first place has nicer boots, and they are at a discount to retail Lucchese Classics, but not a really deep cut. When I was there, I got a pair of crocodile belly for ~$950, and they usually retail for ~$1,200. The selection also varies a lot. From what I gather, these boots come from people that ordered Lucchese Classics and returned them for fit issues or have minor blemeishs as noted above. That being said, if you go to this store with a specific boot in mind (Congac Ostrich), they will probably not have it.
The second store is where you get the crazy deals, but the boots are a little lower quality. When my wife went, they had buy one pair get two free in her size, so she walked out with 3 pair of boots for ~$350. This store doesn't have a lot of exotics, and they are usually in the 1883 or 2000 line, but there are still good deals to be had.