When we originally bought our ranch in 1990 we went into debt up to our eyeballs. It was just raw acreage. No improvements at all. No electricity, no wells, no structures and crappy fence. Nothing but rocks, cactus and cedar's. But we wanted our own land and we were willing to make sacrifices, live modestly, and thankfully had the ability to do most of the work ourselves. The price per acre paid was about average for that part of the hill country at the time. We were not anywhere near "rich". So I had to "poor boy" it and do most all the work ourselves from scratch.
After we figured out that if we ever wanted to have some really good deer we would have to high fence it.
This was because our neighbors all leased their land out for hunting and game management was not in their vocabulary. They shot anything and everything…..and we had a poaching issue.
So we decided to high fence it. I did 90% of the fence construction myself….working on it when I could.
We had no intention of selling hunts. We then, for fun, added some exotics. We never bought or brought in one single white tail ever. I knew we could not compete with the fancy game farms for hunts. But what we did was have a few exotic animal species and let them get mature and big.
Then we did limited hunts per year on those big animals and could get much more $$$ for them. Exotics only. We also did live animal sales on the exotics. I never sold a whitetail hunt or made one penny off of a whitetail. The whitetails were strictly for our personal enjoyment and for family and friends to hunt.
We advertised strictly by word of mouth. No fancy web sites etc.
Our goal was just to break even. The largest expenses every year was feed, feeders (As we could find no brands that really held up), liability insurance, equipment upkeep and maintenance, blinds, developing water sources, and constant range management work. Did I mention feed?
Some years we did break even . A couple of years actually made a little money. (Mainly due to live animal sales of the exotics). Some years we went in the hole. Owned the place for just at 30 years. Sold it and bought another….but it is not and never will be high fenced. To do it right and consistently turn a profit you need to be wealthy. I am not.