In late May I traded off my 23 year old F150 Lariat 4x4 I bought new back in '97. That was a good truck. I bought a 2020 4x4 Tacoma TRD Off Road.
In driving that Ford for that many years, as good as it was, I did not need a truck that big. I can tell you, the Tacoma is not as big, but plenty big for me. One factor for me, was that the truck would have to fit in the garage. The extended cab Ford did, but the trucks are bigger now for sure and none would fit, that fit my needs. The Tacoma did that.
Knowing I was going to be looking for a "smaller" truck than the Ford F150, I researched the following:
Ford Ranger
Chevy/GMC Colorado/Canyon
Nissan Frontier (not much)
Toyota Tacoma
This was not a glance at the online brochure either.
I looked forward to the Ranger debut, being a Ford driver for so long. The only choice of an engine being a 4 banger turbo killed it for me. I know they are peppier and have some good torque, etc, but I want proven longevity that has yet to be proven. Plus, ford missed some design in looks. This may be corrected with a Raptor version, but time will tell.
Being a Ford person, I did look hard at the Canyon/Colorado, online and in person when sales people were not around, and inside from some people I knew that had one. The naturally aspirated motor was comparable to the Tacoma. So that was not an issue with either. The interior, which appeared might have slightly more rear leg room in the GM trucks in the rear seat, had seemingly a cheaper feel to it. Better nav system than the Tacoma (which is greatly improved over previous years though), but on board nav systems, unless they interface with phones, are probably going the way of the dinosaur in the next few years anyway.
Nissan Frontier: If I was going to buy some inexpensive trucks for fleet use, maybe. But no. Maybe their future redesign will help this aging truck.
Tacoma: This truck seems to be a great fit for sure, but being 6 foot plus a little required a little modification. The underestimated change to a power driver's seat made a HUGE difference for 2020. I had sat in a previous year model and said "cant do". The power seat was a game changer, but with large heel work boots on lacked in leg support. A 20 minute mod from Desert Does It with seat jackers changed the game entirely. It is now the most comfortable seating position of any truck I have driven, not including my own. Period. The 3.6L motor, which some call "lacking" is just misunderstood. The torque curve is a little high in RPM, but is a grabber. It actually has higher HP than my 5.4 from '97, but a little less torque, in a much lighter carriage. I tow reasonably sized bay/flats boats with it (read not 24 ft boats with 350 hp motors here), and a fully loaded utility trailer with deer lease equipment with it, and it does very well. The fit and finish of the body and interior is better, in my opinion only, than the Ford or GM products in comparable models. I was a leather seat fan from my F150 and my wife's late model 4runner, but opted for the cloth in the Tacoma and glad I did. The interior is quieter and lends to a firmer seating position. There have been some complaints that the Tacoma has a quirky ******. At first, it seemed a little off, but I am not a cruise control guy and with a couple weeks driving have found it does what it should, when it should, and is quite responsive. Nothing wrong with the cruise control, as all features of the system are good, but I like to feel what I am driving. However note this: The advertised MPG of the Tacoma is not what the average driver is to expect. I do know someone that gets the advertised MPG out of theirs, however I would give up on life and a schedule trying to achieve that. I do not know if you want 4wd, however the Tacoma, at least in the TRD Off Road, is probably the most equipped to handle any situation you may find yourself in with a true truck other than a Ford Raptor, and that may be up for debate depending on what you are doing.
One thing is for sure, if you have ANY questions about modifications, or capabilities, the Tacoma has probably the biggest following of any truck I have seen on the internet. Tacomaworld.com. If you are considering the Tacoma in earnest, you NEED to go there and look at the "3rd Gen" forums. It is all there. The great, the good, and the bad, when it comes to Tacoma. I have added the 4runner Sema wheels, with BFG KO2s (another conversation here), Lomax bed cover and more to mine.
I know, this board is a HUGE fan of full size trucks, but I have been really impressed with my Tacoma TRD Off Road. Do your own research, examine your own needs, and buy the truck that fits your needs. Not others, YOUR needs.
PS: If you think you might be changing trucks in a few years, the Tacoma beats all others in resale.
Edit, if i knew how to post pics I would, but am not a subscriber anymore and that "easy" feature is not available to me anymore.
"Green" is the new RED.