I think this is fantastic! We (meaning the ag industry) have to reach out to consumers that have no clue about ag production. I would venture to guess that a large portion of the general population still thinks of ag folks as farmers in overalls and ranchers in a 10 gallon hat (not that there is anything wrong with overalls or big hats!). This video has the potential to "speak to" urbanites and a whole new audience. Way to go!