I do some advertising with Sportsmans and have gotten to be friends with the manager of the Round Rock store and a couple of their corporate guys in Utah. After reading some of the the threads posted recently I picked some of their brain over the last couple of days.
Overall, SW is still doing very well as a company. Texas is probably over-saturated now with the number of SW's, Cabelas, Bass Pros, Gander, etc and of course all the standard sporting good shops like Academy and Oshman's and the local stores. Outside of gun sales, the internet is simply kicking everyone's ass and SW does not have a good internet sales presence as opposed to many others. Outsdoors types have grown very savvy in purchasing online and finding the best deals. Cabelas leads all in this category and it is a major obstacle to keeping the big stores open.
The Lewisville sportsmans is obviously closing but they are not abandoning the metroplex. They are actively looking for a new site where they can gain better visibility to traffic flow.
One of the SA locations is closing and the other will remain open and appears to be solvent.
the Round Rock store is struggling but is getting by just enough to keep the lights on. They are actively looking for better locations and considering the site of the closed HEB at 79/I35. The current store simply can't be seen from the freeway and they follow a marketing plan that the stores themselves are the biggest advertisement.
Overall, it looks for now that Round Rock will hold on, one SA store will hang in there and they will be back in the metroplex at some point. No word on a Houston location.
Just FYI.
Overall, SW is still doing very well as a company. Texas is probably over-saturated now with the number of SW's, Cabelas, Bass Pros, Gander, etc and of course all the standard sporting good shops like Academy and Oshman's and the local stores. Outside of gun sales, the internet is simply kicking everyone's ass and SW does not have a good internet sales presence as opposed to many others. Outsdoors types have grown very savvy in purchasing online and finding the best deals. Cabelas leads all in this category and it is a major obstacle to keeping the big stores open.
The Lewisville sportsmans is obviously closing but they are not abandoning the metroplex. They are actively looking for a new site where they can gain better visibility to traffic flow.
One of the SA locations is closing and the other will remain open and appears to be solvent.
the Round Rock store is struggling but is getting by just enough to keep the lights on. They are actively looking for better locations and considering the site of the closed HEB at 79/I35. The current store simply can't be seen from the freeway and they follow a marketing plan that the stores themselves are the biggest advertisement.
Overall, it looks for now that Round Rock will hold on, one SA store will hang in there and they will be back in the metroplex at some point. No word on a Houston location.
Just FYI.
