Planet Fitness critics are saying "go woke, go broke," calling on the top fitness chain to receive the "Bud Light treatment" after an uproar over its transgender locker room policy created a social media stir.
The chain saw a $400 million dive in valuation from $5.3 billion to $4.9 billion just days after revoking an Alaska woman's membership for snapping photos of a transgender woman, who was biologically male, shaving in the women's locker room, according to a Daily Mail report.
Patricia Silva's issue was first reported by the conservative X account Libs of TikTok, which has since continuously urged gym goers to boycott the chain and blasted the company for creating unsafe spaces for women. On Tuesday, the account shared an update regarding the valuation drop.
"Whoa. Planet Fitness saw $400 Million wiped off its value since we broke the story of them allowing men in female lockers rooms and then banning the woman who exposed it. Turns out people don't want to support companies who cave to gender pseudoscience and allow men in womens' private spaces! #BoycottPlanetFitness Do not let up! Keep it going!" the post read.
The chain saw a $400 million dive in valuation from $5.3 billion to $4.9 billion just days after revoking an Alaska woman's membership for snapping photos of a transgender woman, who was biologically male, shaving in the women's locker room, according to a Daily Mail report.
Patricia Silva's issue was first reported by the conservative X account Libs of TikTok, which has since continuously urged gym goers to boycott the chain and blasted the company for creating unsafe spaces for women. On Tuesday, the account shared an update regarding the valuation drop.
"Whoa. Planet Fitness saw $400 Million wiped off its value since we broke the story of them allowing men in female lockers rooms and then banning the woman who exposed it. Turns out people don't want to support companies who cave to gender pseudoscience and allow men in womens' private spaces! #BoycottPlanetFitness Do not let up! Keep it going!" the post read.
The adults are back in charge.
