C@LAg said:

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Victoria's Secret ditches prioritizing wokeness over 'sexiness' after sales drop

https://nypost.com/2023/10/18/victorias-secret-ditches-wokeness-over-sexiness-after-sales-drop/

Lingerie chain Victoria's Secret is reportedly ditching its woke, feminist makeover of recent years as it hasn't translated to business success.

Since the brand decided to move away from its "hyper-sexualized" image as BusinessOfFashion.com described it in a recent article Victoria's Secret has seen a significant revenue drop.

As such, it has looked to revamp itself and bring back "sexiness," the outlet noted in a piece that was also published by editorial partner CNN on Tuesday.

Cathaleen Chen reported that the brand's efforts to promote inclusivity which included making LGBTQ pro women's soccer player and outspoken leftist Megan Rapinoe, as well as a transgender woman, brand spokesmodels and getting rid of its famous "Angels" supermodels gained "favorable reviews from online critics [but] never translated into sales."

According to the numbers, the lingerie brand's projected revenue for 2023 is $6.2 billion, which is 5% lower than it was last year, and even lower than 2020, when the brand's revenue was $7.5 billion.

Chief executive Martin Waters also reportedly admitted that the inclusivity initiatives were not profitable for the company, stating, "Despite everyone's best endeavors, it's not been enough to carry the day."

According to BusinessOfFashion, the company's new goal is to "Improve profitability and cross back over $7 billion in annual sales." To meet this objective, the brand plans to roll out activewear and swimwear, update its existing stores and open up 400 new ones outside the United States.

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The company's NEW goal is to "improve profitability".

Clown world.

We have rules!

The Bud Light syndrome strikes again.

Your models and corporate spokespeople should represent more than the fringe 0.001 of your customers

Wexler is pissed, he's going scorched Harvard and big girls panties!

I was searching online for some lingerie pictures to post, but even the earlier ones look like an ad campaign for anorexia. I'll pass.

96AgGrad said:

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I was searching online for some lingerie pictures to post, but even the earlier ones look like an ad campaign for anorexia. I'll pass.

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I'd rather see anorexia than porkarexia.

I remember a lady poster on here a while back lecturing me about why putting fat / ugly / trannie models in lingerie is good business.

All I could do was laugh how wrong she was. People buy brand name clothing aspiring to look better, especially lingerie.

TITYWWOP

Aston04 said:

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I remember a lady poster on here a while back lecturing me about why putting fat / ugly / trannie models in lingerie is good business.

All I could do was laugh how wrong she was. People buy brand name clothing aspiring to look better, especially lingerie.

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Yeah...lingerie is that LAST thing that anyone wants to see the woke crowd in.

Kenneth_2003 said:

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Your models and corporate spokespeople should represent more than the fringe 0.001 of your customers

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The sexy VS models aren't but 0.001 percent of their customers.

But as Aston04 said above, they represent an aspirational image. You don't watch the Olympics to watch out-of-shape fatties wheeze around the track, you want to see a Usain Bolt.

Women don't want a VS model that looks like they're looking in a mirror. They want someone who looks amazing in the undies, so they can pretend they will also look that good

Quote:

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Cathaleen Chen reported that the brand's efforts to promote inclusivity which included making LGBTQ pro women's soccer player and outspoken leftist Megan Rapinoe, as well as a transgender woman, brand spokesmodels and getting rid of its famous "Angels" supermodels gained "favorable reviews from online critics [but] never translated into sales."

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This is like putting lipstick on a pig.

Dear, woke dumbasses:

Real women like being sexy and real mean like boobies.

hth,

CDUB

Fireman said:

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Que linda.

Arguably the GOAT of the angels.

This thread seemed lost without her.

C@LAg said:

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AggDogg61 said:

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We have rules!

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the boobage is not back yet. they just announced they were bring it back.

but i can definitely post lots of pics of Meghan Rappinoe in VS clothing. since you asked for it.

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Delete thread, ban user

But really, thanks for not doing it

Called it back in June.

https://texags.com/forums/16/topics/3292883

C@LAg said:

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Victoria's Secret ditches prioritizing wokeness over 'sexiness' after sales drop

https://nypost.com/2023/10/18/victorias-secret-ditches-wokeness-over-sexiness-after-sales-drop/

Lingerie chain Victoria's Secret is reportedly ditching its woke, feminist makeover of recent years as it hasn't translated to business success.

Since the brand decided to move away from its "hyper-sexualized" image as BusinessOfFashion.com described it in a recent article Victoria's Secret has seen a significant revenue drop.

As such, it has looked to revamp itself and bring back "sexiness," the outlet noted in a piece that was also published by editorial partner CNN on Tuesday.

Cathaleen Chen reported that the brand's efforts to promote inclusivity which included making LGBTQ pro women's soccer player and outspoken leftist Megan Rapinoe, as well as a transgender woman, brand spokesmodels and getting rid of its famous "Angels" supermodels gained "favorable reviews from online critics [but] never translated into sales."

According to the numbers, the lingerie brand's projected revenue for 2023 is $6.2 billion, which is 5% lower than it was last year, and even lower than 2020, when the brand's revenue was $7.5 billion.

Chief executive Martin Waters also reportedly admitted that the inclusivity initiatives were not profitable for the company, stating, "Despite everyone's best endeavors, it's not been enough to carry the day."

According to BusinessOfFashion, the company's new goal is to "Improve profitability and cross back over $7 billion in annual sales." To meet this objective, the brand plans to roll out activewear and swimwear, update its existing stores and open up 400 new ones outside the United States.

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Decades of building brand recognition only to toss it in the gutter in the name of wokeness. At least they have enough business sense to try and recover.

Such a damn surprise

Nobody likes fat chicks in their underwear

C@LAg said:

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AggDogg61 said:

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We have rules!

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the boobage is not back yet. they just announced they were bring it back.

but i can definitely post lots of pics of Meghan Rappinoe in VS clothing. since you asked for it.

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If we forgive one of these brands, I vote for this one but let me do some research first. Can I meet the models to better judge. I will be the ambassador.

Quote:

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Cathaleen Chen reported that the brand's efforts to promote inclusivity which included making LGBTQ pro women's soccer player and outspoken leftist Megan Rapinoe, as well as a transgender woman, brand spokesmodels and getting rid of its famous "Angels" supermodels gained "favorable reviews from online critics [but] never translated into sales."

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I am shocked that the most famous lingerie brand in the world lost sales after replacing hot women with a militant, far left-wing lesbian and a man.

How could anyone have seen this coming?

I just went back and read some of the condescending articles from 2021 about this change.

So condescending. So obviously wrong.

It was highly entertaining.

So a company in the business of selling sex appeal starting losing (or not making as much) money when it stopped selling what the vast majority of people considered sex appeal? You don't need an MBA to figure that one out, and everyone involved should be fired tomorrow if they haven't already.

Quote:

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the company's new goal is to "Improve profitability and cross back over $7 billion in annual sales." To meet this objective, the brand plans to roll out activewear and swimwear, update its existing stores and open up 400 new ones outside the United States.

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Wait a sec, what happened to "equity," "inclusiveness," "diversity," and all that BS? You mean money really is important?

Just another example of corporate America switching from growth (revenue) at all costs to profitability. They aren't alone here. The mentality of business over the last several years was geared towards growth with little concern for profitability. I've never understood that.

My former company let this mentality take over for a bit as well. There is this pervading thought by the c-suite that you have to grow revenue no matter what. They can't tell you why; you just need to do it. It's nonsensical.

The funny thing here is that they had the same growth mentality but they moronically thought they would achieve growth by killing what got them where they were. If I'm the board, I would absolutely fire everyone at the top and then, out of self-respect, I would resign if I had also pushed this strategy.

They finally remembered that they're selling sex to women. They're selling something aspirational. Fatties and dudes aren't aspirational w/r/t lingerie.

So they became unprofitable after going woke; and their plan is to expand into more lines of business, not acknowledge their real mistake, and claim sexy models will be added back to their inclusive models? Seems like a publicity stunt to keep their inclusive mistake going by peppering their image with the successful 'old ways'.

Stupid woke crap… it may work for a few younger stupid 20 year olds but anyone with half a brain isn't supporting that dumb crap anymore …. Let them fail, there plenty of other places that aren't woke these days

Look at ESPN… hemorrhaging money because they went woke and now no one watches that trashy woke channel

"The company's NEW goal is to "improve profitability".

Clown world."

Yup. Investing in proud woke companies is very risky

Won't believe it…

Till I see it.