AB to lay off hundreds of US corp staff after Bud sales slump

9,546 Views | 104 Replies | Last: 2 yr ago by Faustus
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American Hardwood
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Hopefully they start with anyone with "Diversity" in their title.
ToHntortoFsh
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"Slumped" is a gentle way to put it...cratered would be more precise.
"America is a nation that can be defined in a single word:

Asufutimaehaehfutbw"
TexAgs91
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No, I don't care what CNN or MSNBC said this time
Ad Lunam
Faustus
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Got rid of the 2%'ers, which should be reflexively pleasing.
Stat Monitor Repairman
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Entering a recession and people unnecessarily losing their jobs on account of a trans TicToker and Kid Rock shooting a couple cases of Bud light full auto.

What a time to be alive.
Stat Monitor Repairman
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If you went back in time to 2013 and tried to describe this bud light situation they would ask you what in THE **** you are talking about and probably call the EMTs to check you out.
TA-OP
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Maybe it's be but I have a hard time celebrating that people are losing their jobs over something stupid and political that had nothing to do with them.
W
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employees routinely pay for the mistakes of upper management
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Stat Monitor Repairman
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LMCane
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C@LAg said:

https://www.reuters.com/business/retail-consumer/bud-light-maker-lay-off-hundreds-us-corporate-staff-after-sales-slump-cnn-2023-07-27/

Anheuser-Busch InBev (ABI.BR), whose Bud Light sales have recently slumped in the United States, will lay off hundreds of corporate staff in the country, CNN reported on Wednesday citing a company statement.

The job cuts would represent less than 2% of total employees at the world's largest brewer, but would not include frontline staff like brewery and warehouse staff, drivers, field sales among others, CNN reported.


The job eliminations represent "less than 2%" of the Anheuser-Bush US employee population, the statement said. The company's website says that it employs "more than 19,000 employees nationwide." Two percent of that figure would number about 380 positions.



100% avoidable.
Entirely self-inflicted

think about how many of those white collar corporate staff a year ago were sitting around conference tables and saying

"let's hire this new DEI Vice President who can really turn things around for us and we will take over the entire beverage industry!!"

oops
AgOutsideAustin
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Don't like it that folks lose their job that weren't involved but…..

At some point companies need to learn that when that lady brought up the idea of Dylan somebody needed the balls to say you know what? That's not who we are and who buys our products so we aren't going to do that.

Not sad she lost her job though.
fixer
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C@LAg said:

https://www.reuters.com/business/retail-consumer/bud-light-maker-lay-off-hundreds-us-corporate-staff-after-sales-slump-cnn-2023-07-27/

Anheuser-Busch InBev (ABI.BR), whose Bud Light sales have recently slumped in the United States, will lay off hundreds of corporate staff in the country, CNN reported on Wednesday citing a company statement.

The job cuts would represent less than 2% of total employees at the world's largest brewer, but would not include frontline staff like brewery and warehouse staff, drivers, field sales among others, CNN reported.


The job eliminations represent "less than 2%" of the Anheuser-Bush US employee population, the statement said. The company's website says that it employs "more than 19,000 employees nationwide." Two percent of that figure would number about 380 positions.



100% avoidable.
Entirely self-inflicted
If they were smart that includes 100% of the D-E-I staff and management, and the management that brought it into existence.
Owlagdad
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White, straight guys with seniority are gone first.
It Aint Easy Being Brown
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They should've found new jobs on their own by now anyway

Transheuser busch is woke garbage
Cinco Ranch Aggie
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This needs to include the moron who approved the hiring of the bozo who thought up that marketing campaign. But likely won't (I admit to not being up-to-date on all of this, as I typically don't drink beer, and when I do, it isn't Bud Light). If that guy isn't gone, then he damn well should be before any other corporate employees who may or may not have had any role in this company's downfall.

The Bud Light tale needs to be a case study in one of those Management classes business students have to take toward the end of their time at A&M (and other schools), as well as in some marketing courses.
doubledog
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American Hardwood said:

Hopefully they start with anyone with "Diversity" in their title.
The only way to fire a "diversity hire" is to lay off everyone and then rehire.
Looks like AB is cleaning house.
Texasclipper
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LMCane said:

C@LAg said:

https://www.reuters.com/business/retail-consumer/bud-light-maker-lay-off-hundreds-us-corporate-staff-after-sales-slump-cnn-2023-07-27/

Anheuser-Busch InBev (ABI.BR), whose Bud Light sales have recently slumped in the United States, will lay off hundreds of corporate staff in the country, CNN reported on Wednesday citing a company statement.

The job cuts would represent less than 2% of total employees at the world's largest brewer, but would not include frontline staff like brewery and warehouse staff, drivers, field sales among others, CNN reported.


The job eliminations represent "less than 2%" of the Anheuser-Bush US employee population, the statement said. The company's website says that it employs "more than 19,000 employees nationwide." Two percent of that figure would number about 380 positions.



100% avoidable.
Entirely self-inflicted

think about how many of those white collar corporate staff a year ago were sitting around conference tables and saying

"let's hire this new DEI Vice President who can really turn things around for us and we will take over the entire beverage industry!!"

oops
Except those that are responsible for the mess won't be impacted. They will be the ones making the "tough" decisions and rewarding themselves for their "hard work" afterwards with bonuses.

Those impacted will be middle management guys who have been there 20-30 years, are 8-10 years from retirement, and who will be screwed trying to replace their lost job.
nortex97
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Moon Shadow
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I sipped a little of one (1) can of Bud Lite about 20-25 years ago. My thoughts were, "This tastes like the canned the water they rinsed out the brewing vats out with!"
That us the 1, and only, I desecrated my palate with that swill.
Of course, I've always been a fan of heavier beers. Especially "Pilsner'" beers.
If I drink a light beer, it's "Miller Lite".
American Hardwood
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A "diversity hire" is not the same as someone with "diversity" in their title, to be clear. Don't get me wrong, a diversity hire should probably go to, but some of those might actually be decent employees. I'm saying target the guys making the diversity hiring decisions and running all the DEI programming at companies. They are a complete waste of resources that do nothing for the bottom line. They are corporate cancer.
CDUB98
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DEI VPs should be the first to go. You'll save a lot of money right away.
dmart90
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Clown world
Robert L. Peters
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/Seinfeld that's a shame gif
What you say, Paper Champion? I'm gonna beat you like a dog, a dog, you hear me!
AgNav93
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They need to start with that dip **** CEO.
Get Off My Lawn
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Owlagdad said:

White, straight guys with seniority are gone first.
Honestly, I feel most betrayed by those who have kicked the can. Men who climbed up the competence ladder and then kicked it out behind them to be replaced by a DEI escalator. They got their's and don't care about the harm their appeasement causes for the subsequent generation.

Whether that was off-shoring to China, DEI hiring, BLM payments, Green Bonds, compliance with Covid mandates, participation in stifling regulation, etc

Lots of "white straight seniority" types have shown themselves to be selfish cowards.
AggiePops
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There's probably a lot of companies that could use a reduction of 'corporate staff' while not reducing numbers among production and sales staff. I've never been a fan of any light beer, but if I'd been a drinker of bud light I still would be. The controversy about using a trans person in promotions is asinine. It's the same sort of reaction from when African Americans first started showing up on sports teams and other public forums. What?!? Omigawd, what is the world coming to?

They're different, right? This time in behavior instead of appearance, but so what? LBGTQ folks have been around forever, in some cases obviously so and in a lot of other cases totally unknown until they 'came out', surprising people around them who until then thought they were 'normal'. Coming out didn't change who they were - except in the eyes of bigots who just couldn't accept them any longer.

A lot of folks on TexAgs and around the Country need to grow up and learn to be more tolerant of people who don't fit neatly into the niche of what they think a person should be like.
P.H. Dexippus
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AggiePops said:

There's probably a lot of companies that could use a reduction of 'corporate staff' while not reducing numbers among production and sales staff. I've never been a fan of any light beer, but if I'd been a drinker of bud light I still would be. The controversy about using a trans person in promotions is asinine. It's the same sort of reaction from when African Americans first started showing up on sports teams and other public forums. What?!? Omigawd, what is the world coming to?

They're different, right? This time in behavior instead of appearance, but so what? LBGTQ folks have been around forever, in some cases obviously so and in a lot of other cases totally unknown until they 'came out', surprising people around them who until then thought they were 'normal'. Coming out didn't change who they were - except in the eyes of bigots who just couldn't accept them any longer.

A lot of folks on TexAgs and around the Country need to grow up and learn to be more tolerant of people who don't fit neatly into the niche of what they think a person should be like.
Is that you, Alissa Heinerscheid?

Yes, men who like to cut off their private parts and/or pretend to be parodies of 16yo girls are exactly like black people. The struggle is real. Bravo.
BadMoonRisin
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AggiePops said:


A lot of folks on TexAgs and around the Country need to grow up and learn to be more tolerant of people who don't fit neatly into the niche of what they think a person should be like.


When liberals start being more tolerant of conservatives (see Chick Fil A) that have different views than them instead of instantaneously bursting out in a rage when discovering that someone disagrees with them, I might listen.

Until then, go piss up a rope. Conservatives and SWMs face more discrimination in Current Year than queers do.
deddog
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Quote:

t's the same sort of reaction from when African Americans first started showing up on sports teams and other public forums. What?!? Omigawd, what is the world coming to?
I bet this drivel sounded pretty clever, but is just plain stupid and pretentious
AggiePops
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BadMoonRisin said:

AggiePops said:


A lot of folks on TexAgs and around the Country need to grow up and learn to be more tolerant of people who don't fit neatly into the niche of what they think a person should be like.


When liberals start being more tolerant of conservatives (see Chick Fil A) that have different views than them instead of instantaneously bursting out in a rage when discovering that someone disagrees with, I might listen.

Until then, go piss up a rope. Conservatives and SWMs face more discrimination in Current Year than queers do.
There's a lot of idiocy going all around these days and the so-called politicians are behind a lot of it. Doesn't matter what political stripe they claim. Sound bites get them re-elected and maybe even moved up the ladder. Everyone just needs to let people be people because if you really look around, without all the hoopla it's really pretty easy to get along. Look at all the scenes of natural disasters. People shoulder to shoulder working to help each other and recover, no one asking if the person beside them is Republican or Democrat, what church they go to, or anything else. Just, let's roll up the sleeves and get the job done,

That's the way it should be.
Psycho Bunny
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Would he speak for a can of beer?
AggiePops
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P.H. Dexippus said:

AggiePops said:

There's probably a lot of companies that could use a reduction of 'corporate staff' while not reducing numbers among production and sales staff. I've never been a fan of any light beer, but if I'd been a drinker of bud light I still would be. The controversy about using a trans person in promotions is asinine. It's the same sort of reaction from when African Americans first started showing up on sports teams and other public forums. What?!? Omigawd, what is the world coming to?

They're different, right? This time in behavior instead of appearance, but so what? LBGTQ folks have been around forever, in some cases obviously so and in a lot of other cases totally unknown until they 'came out', surprising people around them who until then thought they were 'normal'. Coming out didn't change who they were - except in the eyes of bigots who just couldn't accept them any longer.

A lot of folks on TexAgs and around the Country need to grow up and learn to be more tolerant of people who don't fit neatly into the niche of what they think a person should be like.
Is that you, Alissa Heinerscheid?

Yes, men who like to cut off their private parts and/or pretend to be parodies of 16yo girls are exactly like black people. The struggle is real. Bravo.
Had to look up who A. H. is. A person doesn't have to be a product VP trying to prop up a suddenly reduced popularity product to be a tolerant, fair minded individual. You should try it sometime.

And since I don't drink it anyway, if it weren't for the ridiculous backlash against it, it wouldn't bother me a bit if bud light was no longer produced. There are much better beers.
Cinco Ranch Aggie
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Ridiculous backlash?

What's ridiculous here is Marketing 101 level - how not to alienate your customer base. Now I have stated that I don't drink much beer, and when I do it's not Bud Light, but I rather doubt that the customer base for Bud Light includes people who fawn over mentally ill males pretending to be girls. Just spit-balling here, but I'd guess the customer base includes a lot of men who work in plants, or as this Alissa idiot said, guys in fraternities looking for cheap beer so they can drink massive quantities.

They failed that Marketing 101 edict massively. Had there been no backlash, I would have been floored at that.
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