https://www.dailymail.co.uk/news/article-12315345/Want-make-woke-companies-broke-New-app-ranks-left-wing-favorite-products-secretly-use-everyday-shop-DailyMail-com-puts-test.html
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The saying 'Go woke, go broke' has entered common parlance in recent years - and now Americans have been offered the chance to easily avoid companies whose politics they find too progressive.
An app called Veebs allows users to scan barcodes of products while shopping in supermarkets - and provides instant information on whether the owners of the product have donned an activist cap to wade into controversial social issues.
To judge the ideological standing of everyday items, Veebs' algorithm calculates a 'V score' from one to 100. The lower the score, the woker the company. The app is designed to appeal to both progressives and conservative - and can be tweaked to offer woke alternatives to a conservative brand, or vice versa.
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Following its widely-publicized launch this week, DailyMail.com took to the streets of Manhattan to look at the options available to residents in one of the most progressive cities on Earth, where many residents proudly support contentious ideas like critical race theory, and so-called gender-affirming care for children.
After reviewing a range of products from hot sauce to furniture, Ben and Jerry's ice cream unsurprisingly came in with one of the worst scores with just 20, likely due to its relentless PR statements touting leftwing talking points.
They include attacks on Israel and the US for stealing Native American land - while refusing to give up the site of its own sprawling Vermont HQ to the indigenous people it was once taken from.
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The score is based on public information available about the company, including financial reports, statements, press releases, interviews, ad campaigns, and social media.
Veebs says it crams as much data 'as our servers can consume' into the algorithm, which is also variable based on political preferences users can add to their profile.
Among the preferences available for users to add include 'America First' and 'Social Justice', which can color code scores to approve of woke-minded products like Ben and Jerry's.
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However, the app is not without flaws. The most notable is the relatively limited number of products that can be scanned - currently around 300,000 items.
Most products tried out also seemingly landed around the middle of the spectrum, with favorite beverages Vita Coco coconut water and Vitamin Water coming in at 62 and 40 respectively.
And while Cliff protein bars were also given a middling score of 47, Cholula hot sauce was among the wokest products on the market, coming in with a V score of just 27.
Some posters have mentioned they wish something like this was available so here you go.Quote:
Veebs claims on its website that it created its algorithm with 'as much (data) as our servers can consume', which comprises of public information available about a brand.
'It was a huge lift of data gathering and programming, but now here we are, in a time that needs this type of tool,' Rhodes said, feeling that the app has grown in importance since it was first conceived in 2021 due to the nation's hostile politics.
'We will remain independent of the companies we score, and just generally want to be a more useful and trusted partner for consumers.'
