Just an observation.

It's really quite remarkable watching these companies rush to be "not racist"...

I've never heard Asians or Hispanics feel oppressed by the USA's white supremacy we apparently still have today.

I laugh at how the white guy is always the moron.

StEdsCOOG said:

---

I laugh at how the white guy is always the moron.

---

The husband is always an idiot who can't turn on a faucet without his wife saving the day

Every burglar in home security commercials looks like a white real estate broker playing a burglar for Halloween.

Most interracial couples I've seen are a black dude with a very thick, homely white chick. Surprisingly, that's not what you see in commercials.

C@LAg said:

---

Good Poster said:

---

Just an observation.

---

Yep. The 13% must be 100%

while Asians and Mexicans are silent.

Honestly it is pathetic. Hispanic buying power is greater than that of blacks, and while they are catered to, the whiny racist 13% babies are getting ALL of the attention.

---

I don't think it's blacks that are insisting on being cast in every commercial. I'm pretty sure woke white liberals get the credit.

Didn't Jake from State Farm magically become Black?

Have the TV on now, so i counted during the last commercial break. Ten total commercials, 3 had black people: Lowes, USAA, and some HGTV show

I have noticed this. If someone with no knowledge of this country watched some tv commercials they'd think the country is 50% black and 20% gay

I have mentioned this since last October when the following trends started:

Usually at least one black in most commercial
Interracial couple in most new car commercial
Interracial couple + Kids in many commercial
Gay couple
Blacks who talk like white folk in every commercial.
Not one thug with butte crack hanging out.
Gay black men couple in drug commercial to treat Gay black men couple disease.

That is all I know at the moment.

C@LAg said:

---

Good Poster said:

---

Just an observation.

---

Yep. The 13% must be 100%

while Asians and Mexicans are silent.

Honestly it is pathetic. Hispanic buying power is greater than that of blacks, and while they are catered to, the whiny racist 13% babies are getting ALL of the attention.

---

Hispanics and blacks can't stand each other.
I know many Hispanics who treat blacks like crap

The whites are always the bad guys and blacks the innocent home dwellers for home security system ads.

It is impossible not to notice It is so obvious they are discriminating against white people in casting.
THE MEDIA IS THE NEW " BULL CONNER " BUT NOW IT IS A GOOD THING!!!

It's been like that for years now, this is hardly something new.

Good Poster said:

---

Didn't Jake from State Farm magically become Black?

---

They had a commercial Where they show he is a black guy named Jake but White Jake still exists.

kb2001 said:

---

StEdsCOOG said:

---

I laugh at how the white guy is always the moron.

---

The white husband is always an idiot who can't turn on a faucet without his wife saving the day

---

Indeed. FIFY.

boycott spreadsheet updated. What it it wasnt a Jake but a Jackie. And some women at 2 am ask, what are you wearing? Seems problematic.

Maacus said:

---

kb2001 said:

---

StEdsCOOG said:

---

I laugh at how the white guy is always the moron.

---

The white husband is always an idiot who can't turn on a faucet without his wife saving the day

---

Indeed. FIFY.

---

That's actually the even more noticeable thing and very persistent even compared to the inter-mingled match-ups.

And the on the match-ups, what is very rare is white man to black woman, so its also slanted even internally to itself.

Good Poster said:

---

Just an observation.

---

And every new movie or tv show has a gay or lesbian or trans Deviant pedophile!

Usually they aren't too black. They don't look like Africans right off the boat, they're more of a coffee with cream, and the women have curly hair, not the tight curls of Africans.

As someone who has been very outspoken on the pure poison of critical race theory and the insane posturing of the BLM movement, this bothers me less than nothing.

It's great to have advertisements that appeal to multiple demographics.

The real question becomes: what happens when all the oppression and racism is gone and they are catered to their every desire and the needle for the culture doesn't move

Don't watch TV

Couldn't tell you

Good Poster said:

---

Didn't Jake from State Farm magically become Black?

---

The original Jake was a real State Farm employee. They decided to expand the character (think Flo for Progressive) and hired a professional actor for the role.

https://medium.com/overlords/why-jake-from-state-farm-had-to-be-re-cast-133f5b4bf0dd

Quote:

---

Jake from State Farm' was actually played by Jake Stone, a real-life State Farm employee who won the job at a company casting call.
Jake was just a regular guy playing a version of himself in a hit commercial; so for him, life was only getting better.
But things would only getting worse for State Farm.
As the commercial lived on through social media and YouTube, it started to generate negative attention as audiences contemplated the subtext behind the commercial.
The punchline of the commercial "she sounds hideous" became a point of contention for the transgender community, who were upset at the implication that a deep voice indicated a hideous woman.
In response, another version of the commercial was released by State Farm with the punchline taken out.
This version became just as contentious though, as others were angry that the brand would alter popular content because of community backlash.

Jake was re-cast in February of this year, right before State Farm filmed and released an almost shot for shot remake of the original hit commercial (without including the controversial joke).
Although he quit the company for a while, the original Jake still works at State Farm today, so the re-casting had nothing to do with actor availability.
Of the re-casting, State Farm assistant vice president of marketing told Muse:

Quote:

---

"The original Jake did great at delivering his famous line however, this expanded role is very demanding, and is best filled by a professional actor."

---

The expanded role she's talking about is Jake's presence in the countless new commercials that have come out since February, including the dozens of Zoom-call style commercials "Jake" is clearly recording at home.
The new "Jake" is called Kevin Mimms, and he has inadvertently stirred up a lot of controversy for replacing the original actor.
The remade version of the commercial starring Mimms currently has more dislikes on YouTube than likes, and a lot of angry comments to match.
The re-casting has also started a conversation online about the motivation behind the casting decision, besides the reason given by corporate.
State Farm said that a real actor was needed for the demanding nature of the expanded role, but the original Jake did well enough during his acting debut that he inspired a cult following.
Surely he could have just as easily recorded himself drinking coffee from his desk at home right? This isn't really a role that demands a classically trained actor.
Many sceptics are calling this move a corporate attempt to project inclusivity after the negative attention from the transgender community.
The new Jake is black, which is the most obvious indicator for seeing this as a diversity casting. Others speculate that this decision isn't race motivated, that it's about sexual orientation.
The theory is that the new Jake is gay, which is something I've been unable to confirm after some light Googling.


The new Jake is somewhat soft-spoken, which is a departure from the "deep voice" that "caused the problem" in the original commercial.
**(Even though it wasn't the voice itself but the implicated connection between voice and beauty that caused the issue).**

Although it seems moronic, I can absolutely imagine corporate types listening to Mimms' voice and saying to themselves:

Quote:

---

"That's our guy! A softer voiced actor will totally put us in the clear."

---

They'd then follow this nonsense with a Top Gun high-five and far too much celebratory scotch. (All the while missing the point).
Whether Mimms is gay or not is irrelevant, because this detail isn't part of the "Jake" character written by State Farm and portrayed by Mimms (yet).
In spite of this, some have correlated Mimms' voice with being homosexual in nature, so sexuality will never not be part of the conversation. (Voice is not an indicator of sexuality, people. Did we learn nothing about making voice-related assumptions after the first version of the commercial?)
What we do know is that we now have a new Jake, and that fans of the original Jake are pissed.
But regardless of how mad everyone gets about casting choices and the reasons behind them, State Farm has ultimately achieved its goal.
We're talking about it, right? We're giving them attention, and that's all they want.

---

Fightin TX Aggie said:

---

As someone who has been very outspoken on the pure poison of critical race theory and the insane posturing of the BLM movement, this bothers me less than nothing.

It's great to have advertisements that appeal to multiple demographics.

---

Agree to a point. The problem is when it becomes a social pressure in high school to do that, as has been reported in more than one case. So to the degree the commercials reflect some kind of pressure or deliberate `demoralizing effect' -- then they are problematical.

By themselves, nah, a nothing burger as the saying goes.

Woke meets marketing.

I was mistakenly invited to a marketing design review for a major automotive OEM. It was borderline despicable in its racism. I was astonished honestly. I walked away with a much, much more dark and pessimistic view of the industry and marketing in general.

Every detail was poured over down to how much gray hair a man has. I mean literally they only want a certain group to be driving a specific car.

So in this case I'd imagine that these commercials are designed to appeal to woke white people and literally not offend their sense of antiracism.

I just wanna know when Sprite became the black soda.

I record everything, I watch on TV just so I can fast forward through all commercials generally. I started doing that years ago when the tech allowed me to Tivo. The major reason was because of how stupid, pandering and frankly intellectually insulting most commercials have become and it's steadily gotten worse that's for sure. I stopped watching anything on the major networks with the exception of college sports 15 yrs ago andI have now given the sports up completely as well. I quit the pro sports fiasco 30 years ago with the initial strikes I could see where that was all going.

I determined to avoid all the Netword BS 15 yrs. due to all the obvious political bias in news, program casting and character bias etc....My wife still watches a few reality shows but I just refuse to be subjected to the constant barage of mind melt dumbassery.

I will say I have binged on a few older series but did that via Direct TV Demand, or Amazon and really all of those were AMC, History Channel, ShowTime or HBO series. I occasionally watch select Netflix and Amazon series that they carry.