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Cracker Barrel

13,367 Views | 121 Replies | Last: 2 mo ago by IIIHorn
BartInLA
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Is rebranding. The old man and the barrel is gone from the logo. Stock has plummeted 12% yesterday. Gluten free menu. Imitation meat chicken baked steak, no more fried or crust. Sugar free syrup. You have to ask for butter. Bright lights. Old fashioned signs off the wall. Plastic utensils. Vegan section of menu. WOKE!
GMMoss
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They gotta ruin everything. They're Just acting ugly again.
TecRecAg
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AG
Probably gonna start selling Bud Light too
NormanEH
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Trump should send in the Feds
FIDO*98*
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AG
I don't eat there anyway, but not believing the crypto comment. Their market is literally dying and those folks don't do crypto
LupinusTexensis
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Their food has always been disgusting. This will neither make me go there less or more as my visit number over the last decade is 0.

I have gotten swept up in their gift shop when I've stopped there to use the bathroom on road trips. Hope they don't change anything there.
Anchorhold
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walton91
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Their stock price has been tanking for years and that old man never got off his barrel to do anything about it
TyHolden
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AG
rwtxag83
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AG
We used to like the food, but we bought a big order for work people and they screwed it up and wouldn't make it right. This was close to 10 years ago, and we haven't been back since.

Going woke was a ridiculously stupid strategy. Rule one in marketing is you hold onto your core business/customers while finding a way to grow your base with new ones. You'd think the whole corporate world would have learned from Bud Light fiasco. Guess not.
Greater love hath no man than this....
NoahAg
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I like the Barrel. Good food.
maroon barchetta
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Is that an AI photo?
BostonAg74
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Very few restaurant concepts can survive the inevitable takeover by the beancounters. I ate at Cracker Barrel for the first time in the 90's because a co-worker was raving about their breakfast. It was okay, but not a place I'd go out of my way to eat there again. Probably fifteen years later, I was hungry for a chicken fried steak, so I tried it again. Probably the worst chicken fried steak I'd ever had. The other thing I noticed on that visit was how formulaic the place seemed. Nothing looked authentic. Even for someone like me who had only been there once before, it appeared that the beancounters had ripped the soul out of the place in the name of efficiency.

The "home cooking" style restaurants are particularly vulnerable to this kind of self inflicted destruction. I'm old enough to remember when The Black Eyed Pea, under its original ownership, was just a half dozen restaurants in Dallas with authentic home cooked meals and fresh vegetables. The food was actually pretty great. The latest home cooking victim of this trend is Cotton Patch, a place that reminded me of the original Black Eyed Pea the first time I ate there several years ago, and reminded me of what The Black Eyed Pea eventually became on my latest visit.

TyHolden
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maroon barchetta said:

Is that an AI photo?

yeah, and a bad one at that
Apollo79
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man I wish Bennigians was still around
permabull
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I think the only thing changing is the logo and they will use lighter color paint on the interior (going for that Joanna Gains shiplap look). The videos I have seen still show a bunch of crap on the wall and no mention of vegan menu or plastic silverware.
javajaws
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Such is life for pretty much every chain restaurant - they all go down in the end (Bud Light pun not intended).
BoxingAg84
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Sapper Redux
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rwtxag83 said:

We used to like the food, but we bought a big order for work people and they screwed it up and wouldn't make it right. This was close to 10 years ago, and we haven't been back since.

Going woke was a ridiculously stupid strategy. Rule one in marketing is you hold onto your core business/customers while finding a way to grow your base with new ones. You'd think the whole corporate world would have learned from Bud Light fiasco. Guess not.


When did they go woke, exactly? I think Cracker Barrel found that the strategy of appealing only to 80 year-olds had diminishing returns. Their profits had been declining for years before anyone uttered the word "woke." I'm not defending the new logo, but it's dumb to blame this on "woke."
Decay
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Sapper Redux said:

rwtxag83 said:

We used to like the food, but we bought a big order for work people and they screwed it up and wouldn't make it right. This was close to 10 years ago, and we haven't been back since.

Going woke was a ridiculously stupid strategy. Rule one in marketing is you hold onto your core business/customers while finding a way to grow your base with new ones. You'd think the whole corporate world would have learned from Bud Light fiasco. Guess not.


When did they go woke, exactly? I think Cracker Barrel found that the strategy of appealing only to 80 year-olds had diminishing returns. Their profits had been declining for years before anyone uttered the word "woke." I'm not defending the new logo, but it's dumb to blame this on "woke."

I mean the first post laid it out there pretty clearly. Vegan menu. Sugar free syrup. Have to ask for butter. progressive dog whistles
permabull
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I can't find a source that mentions vegan menu or plastic silverware, just an ugly logo and shiplap walls.
Sapper Redux
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Decay said:

Sapper Redux said:

rwtxag83 said:

We used to like the food, but we bought a big order for work people and they screwed it up and wouldn't make it right. This was close to 10 years ago, and we haven't been back since.

Going woke was a ridiculously stupid strategy. Rule one in marketing is you hold onto your core business/customers while finding a way to grow your base with new ones. You'd think the whole corporate world would have learned from Bud Light fiasco. Guess not.


When did they go woke, exactly? I think Cracker Barrel found that the strategy of appealing only to 80 year-olds had diminishing returns. Their profits had been declining for years before anyone uttered the word "woke." I'm not defending the new logo, but it's dumb to blame this on "woke."

I mean the first post laid it out there pretty clearly. Vegan menu. Sugar free syrup. Have to ask for butter. progressive dog whistles


So it's "woke" because… butter? First, do you have a source? Second, isn't this reduction of additives, fat, and sugar what the Secretary of Health and Human Services is advocating? How is that woke?
Decay
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Lol at Suger free syrup resembling "health"

Beyond that I just don't care. But it sure sounds like bud light shenanigans
Sapper Redux
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Decay said:

Lol at Suger free syrup resembling "health"

Beyond that I just don't care. But it sure sounds like bud light shenanigans


It sounds like you care. I mean, their new motto: "Trans people are cool as long as they're white" does raise some questions, but "woke" is a bit much to assert without evidence.
Bruce Almighty
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The outrage over Cracker Barrel is as dumb as the outrage over American Eagle.
BartInLA
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Good point. Their new sign above the entrance to the dining area, "Blue genes are welcome," is strange… a misspelling?
Jugstore Cowboy
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AG
LupinusTexensis said:

I have gotten swept up in their gift shop when I've stopped there to use the bathroom on road trips. Hope they don't change anything there.

I wonder if the expansion of Buc-ee's and the massive growth of large convenience store/gas stations non-truckers cut into that demand to stop at Cracker Barrel for a clean bathroom and some food.

Been to CB maybe once over 30 years ago, but I though of it as a highway stop between cities. Never knew there were locations w/ regular customers. I'd have to look to see where one is now if I want to go investigate.

I always preferred the classic "travel plaza" model of a diner & cornball gift shop on one end, w/ a dirty trucker porno section on the other.
Sapper Redux
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Jugstore Cowboy said:

LupinusTexensis said:

I have gotten swept up in their gift shop when I've stopped there to use the bathroom on road trips. Hope they don't change anything there.

I wonder if the expansion of Buc-ee's and the massive growth of large convenience store/gas stations non-truckers cut into that demand to stop at Cracker Barrel for a clean bathroom and some food.

Been to CB maybe once over 30 years ago, but I though of it as a highway stop between cities. Never knew there were locations w/ regular customers. I'd have to look to see where one is now if I want to go investigate.

I always preferred the classic "travel plaza" model of a diner & cornball gift shop on one end, w/ a dirty trucker porno section on the other.


We only ever went when I was a kid on a road trip. I enjoyed them, they're fun. The food has always been pretty meh. It really feels like a business model that peaked 30 years ago. Now "fast casual" is everywhere and cheap crap can be bought off Amazon without a second thought. I'm impressed they've made it as long as they have. Reading up a bit, it sounds like Covid really changed how seniors go out and spend which really hurt places like Cracker Barrel.
superunknown
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Jugstore Cowboy said:



I always preferred the classic "travel plaza" model of a diner & cornball gift shop on one end, w/ a dirty trucker porno section on the other.


The brand "Stuckeys" has resurfaced in the last few years. I havent seen any with the classic blue angled roof but it seems like most of those old angled roof buildings wound up being dirty trucker porno shops, it's like a downward spiral/circle of life thing.
GMMoss
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Don't even start that bout my Stuckeys. Rite of Passage on the way to Florida every summer .
Jugstore Cowboy
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Yeah, I think they're just selling the pecan logs and other candies.

Haven't seen any locations w/ my own eyes, but you order stuff from the website: https://stuckeys.com/
Ryan the Temp
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Bruce Almighty said:

The outrage over Cracker Barrel is as dumb as the outrage over American Eagle.

Snowflakes love themselves some recreational outrage.
BoxingAg84
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BoxingAg84
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walton91
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Interesting advice. Don't adapt to your market. Brilliant!

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