http://www.sfgate.com/technology/businessinsider/article/KFC-just-revealed-a-new-Colonel-Sanders-and-8320628.php
The fried-chicken chain has hired actor George Hamilton to portray its founder, Colonel Sanders, in television ads for Extra Crispy Chicken.
However, there's a twist. Hamilton will be playing the "Extra Crispy Colonel," the first Colonel Sanders to represent a specific product: Extra Crispy Chicken.
Hamilton was chosen as the Crispy Colonel because, according to Hochman, he embodies the Extra Crispy brand.
"Extra Crispy Chicken is fried to a golden brown. George Hamilton isn't fried to a golden brown, but he is tanned to a golden brown," Hochman says, noting that the actor's bold personality matches the chicken's bolder flavor.
The fried-chicken chain has hired actor George Hamilton to portray its founder, Colonel Sanders, in television ads for Extra Crispy Chicken.
However, there's a twist. Hamilton will be playing the "Extra Crispy Colonel," the first Colonel Sanders to represent a specific product: Extra Crispy Chicken.
Hamilton was chosen as the Crispy Colonel because, according to Hochman, he embodies the Extra Crispy brand.
"Extra Crispy Chicken is fried to a golden brown. George Hamilton isn't fried to a golden brown, but he is tanned to a golden brown," Hochman says, noting that the actor's bold personality matches the chicken's bolder flavor.