The cliche of "hope springs eternal" is often applied to a new CFB season, but the phrase "it's the hope that kills you" can also be applied very quickly after kickoff to the first game of the year. There are a few teams, players, coaches and conferences already licking their wounds.

The Athletic's Andy Staples discusses which head coaches have the most job security aside from the big names, who the next sleeping giant in CFB could be and looks at how the new name and likeness rules can appeal to recruits.