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Even if it doesnt result in astronomical sales compared to taylormade etc, I like that they went with lofts instead of the common loft strengthening/relabeling that happens now.
I think its a refreshing shot in arm to an industry that has become to comfortable peddling hype. Forget about buying a new club so you can hit your "7 iron" 200 yards. Make the effort to understand your lofts and distances and select the corresponding club.
I could be wrong, but I imagine Hogan would be more pleased that versus redundant marketing schemes.
my only real concern is that i think this approach will only appeal to a small percentage of golfers, the ones who hit their clubs very consistently and have above-average distance control. and all the golfers i know like that are either reps for titleist, ping or callaway or have older clubs and no intention of switching anytime soon.
the individual loft idea isn't really new, it just hasn't been applied to the whole set of irons. look at your scoring clubs...most wedges offer lofts in 2* increments already. i just can't imagine too many 10+ handicappers taking the time to get fit for a full set of individual loft clubs when they could pay less and take advantage of whatever research ping, titleist or callaway have done to show the best average loft of a 5iron.
so you've got a potentially small market and a very expensive club. seems like a bad idea to me...or at least one that may not have a ton of staying power.
kind of agree. I know my distances on my irons and trying to get straight on lofts would just make it a lot more work. My bag would be 21, 24, 27, 31, 35, 40, 45, 50, 56.
Sure, I'd eventually figure it out but I now have 4 clubs with a "
5" on them...I hope you have an organized bag!