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The current SA bottlings are in house. The 7+ year stuff is sourced. The comparison to Willett is pretty fair.
They are similar in that they both source their whiskey, and are currently distilling their own for future use. I have a lot more respect for Smooth Ambler, because they are much more open about what they are doing. They use the actual name of the "Old Scout" line to denote it is sourced whiskey they have "scouted". I believe they started selling a small amount of their own product under the "Yearling" label, but that is only a fraction of their current bottling. They are currently aging their own product, but the vast majority of Smooth Amblers current bottlings are sourced. I would gladly pay them top dollar for that sourced product, because they have picked some amazing barrels. Its just a shame they don't distribute in Texas. I would have to buy a barrel, have it bottled and shipped to a retailer in one of their distribution states, and then still need to have it illegally shipped to Texas.
Willett sources come good stuff, but they are a little shadier about it. They are much more reluctant to tell you where they source it from, and right now they aren't even bottling the barrels various bars and retailers have selected and committed to buying. I wouldn't really trust anything they say, and can't rely on them for a consistent product. Unless you can get a review of a specific barrel number, its really a crap shoot. Unless I see a "Bilbo Baggins x yr old" selection, and can get tasting notes from Bilbo, I'll pass on Willett.
I have no problem with sourced products, but I like to know where it came from, and I need to be able to know I am getting a consistent product. Smooth Ambler and Willett do many of the same things, but in completely different ways.