quote:
taproom sales are certainly not a must. Sales to bars(kegs) is the must for a startup brewery in Texas
But the bar has to buy the keg first.
And if no one knows about them, it's tough to sell the product.
Plus, selling your keg to a bar generates, what, $75 for a 5 gal. keg?
Selling $40 pints at $4 a piece? It's not rocket science to figure out why a taproom can be successful at start up.