"He also requested the game, which has been played at 11am CT each of the past five seasons, to move to a 2:30pm kickoff "upon entry to the SEC." The rivalry game's future at the 93-year-old stadium "has been a routine topic of speculation" in the past decade or so "after the Cotton Bowl Classic moved away from its namesake for AT&T Stadium."
https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2023/02/21/texas-oklahoma-red-river-rivalry-not-leaving-cotton-bowl-stadium.aspx
https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2023/02/21/texas-oklahoma-red-river-rivalry-not-leaving-cotton-bowl-stadium.aspx