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"We take a look projecting out in the future, we have a very healthy revenue picture, but more importantly we have very healthy institutions working very hard to be together keep Texas happy," said West Virginia President Gordon Gee, chairman of the league's board of directors.
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"We're very competitive and we're 10 teams," Gee said. "I think the advantage of the Big 12 teams is we're only 10 teams. We're agile. Sometimes it's difficult to get 14 teams or 12 teams or people with different views.
Translation: Now that A&M and Nebraska are gone, no one stands up to Texas.
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"I think there's a sense of a solidity about where we are right now, which is what I like the most."
Insert Chemical Ali pic here.
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"In the case of the University of Texas, as an example, I don't believe there's anybody in college athletics that's deriving more from their media ventures than Texas is, and that includes all of the other leagues," Bowlsby said. "That varies greatly in our conference from $1 million or so at some places to something approaching $20 million at UT."
Big 12 revenue is great! Want proof, we set up a system so one school would get significantly more revenue and it's working!