"New sheriff"..... lolol
Herman is doing the same thing he did in Houston - taking on a fabricated persona to appeal to everyone watching. In Austin its the "Ok theres going to be some changes, discipline, and winning round these here parts." In Houston it was the H-Town takeover, underdog and united family image to show the big boys on the national stage that the Coogs could compete with them.
Not taking anything away from his coaching ability, but he carries himself like a thin skinned shady used car salesman. It'll be interesting to see how many good recruits trust him going forward.