They sound like they are expanding their brand and the best way to do that in our industry is by the branch. aka not reinventing the wheel.
You get a good LO or realtor, bring them in and nurture their market. They bring on a couple more and you set them up with a store front and give them a piece to manage it. Or you hire an entire branch. Just my thoughts, but I bet that is what they mean with those statements.
We are using a similar model to expand across the southeast.
A good plan violently executed now is better than a perfect plan executed next week.
-George S Patton