My opinion is that it was inevitable because the school presidents are liable for Title IX suits and they control the NCAA. The terrible marketing is a result of media partners spending more effort on men's basketball because it is more ingrained culturally.
If it damages THE primary source of revenue for the NCAA itself and for most of the non-A5 football schools, it will deflate the value of the "Olympic" Sports. I don't think that will affect A5 schools as much, but could lead to loss of more sports if revenue declines even for us.
That's the Debbie Downer part. If better marketing improves flow of money to women's sports it likely results in better standing and more access for women in practically every area of life. I can't tell you how many times I've run into former football players who were promoted into leadership positions for leadership skills they picked up on the gridiron or court or pitch.
https://www.wsj.com/articles/ncaa-tournament-march-madness-basketball-11632925775?st=k992cgbvikdgwl0&reflink=article_copyURL_share
If it damages THE primary source of revenue for the NCAA itself and for most of the non-A5 football schools, it will deflate the value of the "Olympic" Sports. I don't think that will affect A5 schools as much, but could lead to loss of more sports if revenue declines even for us.
That's the Debbie Downer part. If better marketing improves flow of money to women's sports it likely results in better standing and more access for women in practically every area of life. I can't tell you how many times I've run into former football players who were promoted into leadership positions for leadership skills they picked up on the gridiron or court or pitch.
https://www.wsj.com/articles/ncaa-tournament-march-madness-basketball-11632925775?st=k992cgbvikdgwl0&reflink=article_copyURL_share