The WNBA appears as a big "wannabe" that began with an optimistic flourish and has declined steadily in fan interest and profitability. IMO it has become only a platform for whatever social justice complaints are on the menu of minority discontent. Moreover, the Lesbian sexuality issue,with the encouragement of the leftist media (see Sue Bird naked with her soccer girlfriend on cover of ESPN magazine). is openly paraded before the declining number of fans who still attend the games The game is overshadowed by the noise surrounding it.
Maybe they would generate greater interest with more tattoos, cruder language, physical cheap shots on the court, and criminal charges off the court. Or, maybe not.
The natural comparative benchmark is the NBA, and the differences in physicality and talent will forevermore relegate the WNBA to a pee-wee league status that people won't pay good money to watch.
https://www.nytimes.com/2016/05/28/sports/basketball/after-two-decades-wnba-still-struggling-for-relevance.htmlEdit for spelling.