Asking for a little informal research help for a project I'm working on at work.
Trying to define what type of person is the most likely prospect for a corporate hotel brand (i.e. Hilton, IHG, Choice Hotels, etc) who is looking to push their franchise development strategy.
Anyone have any thoughts on appropriate characteristics or traits of a likely candidate to purchase and operate a hotel franchise?
Thanks in advance!
Trying to define what type of person is the most likely prospect for a corporate hotel brand (i.e. Hilton, IHG, Choice Hotels, etc) who is looking to push their franchise development strategy.
Anyone have any thoughts on appropriate characteristics or traits of a likely candidate to purchase and operate a hotel franchise?
Thanks in advance!