The reviews and prices will be all over the place because there are too many unknown variables so the online comments/prices won't be able to accurately get info to you.
Some companies are better priced for unhealthy people (typically your lower rated companies), some will blow the others out of the water if you're healthy. Some want/prefer a younger book of business and thus price the older term insurance policies out of contention, some price their books consistently throughout a persons life cycle. Are you pricing 10 year? 20 year? 30 year? Adjustable premiums? Younger? Older? Being conservative about your health when entering info (i.e. guessing 5 lbs over your weight or 5 lbs under)?
One of the other big reasons you'll get varying numbers is that some companies use what's called a "knockout" method of underwriting. For example: you have high blood pressure so you're automatically bumped down to the next level of pricing. You have high cholesterol too? Bump him down again. There are some companies that use a "t-chart" method. You have high BP, you get bumped down. You have fabulous vitals and your BMI is in great shape, the BP issue is offset and you're back to best rating.
All that means is that it's hard to peg a product line that's all over the map because of the multitude of variables that either aren't included or are assumed with the online pricing tools.
In the end you're buying term insurance so don't overthink it. The likelihood of needing it is insanely low. The likelihood of having an issue if you needed a claim paid is also insanely low. There are lots of good companies and there's an extremely good chance that whoever you pick this time around will be dropped for something else at a point in the not so distant future when a kid shows up, a new home is bought, a business is bought or sold, or you want to give the business to an acquaintance or relative that approaches you about it. If you want to do it yourself via online and 1-800-application help numbers, pick a company you feel like you've heard of or know something about that is competitively priced, but know that you're not saving yourself any money by not going through an agent/broker/advisor. If you want someone to explain some things to you, do some of the sorting for you, and walk you through the goods and bads, ask around among friends or family or there are some guys here that can help as well.
Good luck.