That's clearly their goal based upon their spending rates. They doubled their original content hours in 2016 and are looking to increase it by 67% in 2017. I like their strategy and their subscriber growth (especially the international opportunity), but their cash flow is horrid. They'll probably need to take on more debt this year to fund this content generation. I think it pays off in the long run and am still holding my shares, but it makes me nervous - especially in a technology industry.