"Guys, cable charges like $100 a month and most people only watch like 5 channels, max. What if we offer those channels directly for like $30 and cut out the cable guys?"
"I love it! But what if we charged like $150?"
"I don't think that's going to wo..."
"Think of the profits!"
"Uh...it doesn't work like that."
"What's better than making $30 per subscriber? Making $150!...HOLLLLLLLAAAAA!"