Bowlsby does have a good point that I have thought all along. This is understandable from the cow perspective, A&M is about to lap t.u. with Jimbo, our recruiting, our schedule of marquee games, huge revenue boost coming, etc., etc. This was a panic/reactionary move by t.u. just to keep up with A&M. As for OU, if was a Sooner fan..... I would not be happy about this at all. With CFP expansion coming, I would rather my team focusing on playing 2 marquee non-conference games but stay in the Big 12. Yes, their schedule is going to be much better and there will be more $$, there is also going to be ALOT more losses.
That is actually the silver lining for A&M, 2 of our main recruiting rivals will no longer have inflated W/L records due to their crappy schedule in a JV league, so it levels the playing field in that regard. As long as we have Jimbo recruiting for us and leading the program we are good, so very good that Jimbo will be at the helm during this SEC conference transition when they join and several / many years after.
The one thing Bowlsby misses the mark on is when he says "a little more" $$, it's not going to be a little more, it's going to be ALOT more.