In the last decade A&M has invested over a billion dollars into 7 A&M colleges that are on Bryan soil in downtown, HSC and RELLIS. They've outgrown the land Bryan businessmen originally donated for the main campus back in the 1800s and now have 220 acres at the Texas A&M University Health Science Center in Bryan, 2200 acres at RELLIS in Bryan, and 10,000 sq ft in downtown for the College of Architecture. The golf team is also based in Bryan at Traditions.
A&M needs both cities and wants outsiders to understand we are much bigger than either one. That helps A&M.
Recruiting too notch talent to work at a world class university is easier when you have a world class community with many interesting places and things to do besides go to the Mall, strip centers, chains, and live in cookie cutter neighborhoods. I enjoy those neighborhoods and retail outlets and love that we have them when we need them in both cities, but I also like that Bryan is 150 years old this year, has lots of mom-n-pop businesses, Lakewalk, Midtown Park, Downtown, Messina Hof winery, interesting historic neighborhoods, great schools, the #3 ranked hotel in Texas (Stella Hotel), and similar Part1 UCR crime numbers as College Station. In fact, if you look up FBI UCR statistics you will be surprised to learn total Part1 crime has been lower in Bryan than CS for the past 5 years. The two cities are both pretty safe. Drive times to campus also similar, amd many are actually shorter from Bryan on average than CS now that so much CS development has moved south, and traffic is generally better. Bryan is more often run by people with Aggie rings who attended A&M. CS is more often run by people who teach or taught at A&M. Bryan is economically and socially more diverse with both white and blue color workforce. Both cities have very young average ages.
I like both cities a lot and I think they complement each other well. It's better to say BCS whichever city you prefer because it's easier for A&M and BCS businesses to recruit talent to A&M when people considering Aggieland see we are not just the size of one or the other city, but rather two cities that make up approximately 220,000 people. CS and Bryan.