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Because ESPN does not own all the broadcast rights to the Big Ten. ESPN is able to justify throwing money at the SEC because it is saving money (and clearing unwanted inventory, which it has to do to pick up the CBS first tier SEC rights in 2025) by dropping its Big XII package in 2025, and pulling the plug on the LHN. They get to keep the only Big XII teams that mattered (shutting out Fox in the process), solve their inventory glut, and get rid of an underperforming Big XII contract.
Oh I understand why ESPN wants and is driving this but what I don't understand why the B1G didn't see enough value in adding them when given the chance. It could end up being just a massive mistake that would have never happened had Delany still been in charge.
Or, the numbers add up for ESPN and only ESPN and did not add up for the B1G and Fox. Wouldn't it be ironic if the leadership of the B1G never thought the SEC would take the sips because of the gentlemen's agreement?