It kinda coincided with the culture that came with playing music during practices. The YouTube channel was all vids of the facilities, players off the field, this that and the other thing. While the AggieFootball accounts captured what was going on ON the field (which wasn't a lot), AggieFBLife was there with the barber shop, the FIFA tournaments, and the occasional highlight reel set to rap.
It was said earlier but it really did kinda summarize the whole Sumlin era: looking good ("swag") as a program, but not playing very well as a football team. A lot of people bought into it, but it never translated into wins.
I'm pretty sure one of Jimbo's first orders of business was getting rid of that lifestyle, and everything that came with it (ie, AggieFBLife)
The videos were still fun to watch tho idgaf what some of y'all say