Here, have a blue star. Feel better now?

This thread means nothing unless Old Main comments!

If that is what keeps you up at night, you're living a good life.

I like the bevel.

Moe 92 said:

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lda6339 said:

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Here, have a blue star. Feel better now?

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NARRATOR: But no blue star was to be given that day.

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...in Morgan Freeman's voice.

The bevel is like a tarp. You bring it out to hide something...

Honestly: it's a drop shadow incorporated within the mark in an attempt to keep it slick and trim. The mark is used to distinguish the flagship university of the system from the other schools in the system.

The branding is rather obvious though the bevel itself has to be explained in order to "get it." I also suspect it was done to distinguish from the block serif font by itself to make the trademark more registrateable and defendable especially against vendors.

I don't care for the inversion of the drop into the mark as a shadow of a non-existent emboss. But they didn't consult me either. I'll note in many cases our branding feels like something Aggies would do...but Cook is the one who drove the branding though it's not possible to know for sure exactly how the mark evolved. I heard a design student did it.

Old Main incoming in 3...2..1..

I honestly don't care one way or the other I just like the way people get worked up over insignificant stuff like a bevel.

As you can tell from my comment, I really don't care either. I worked as a producer at Microprose Austin (the old Simtex started by Aggies) and had a team of artists that were incredibly talented carefully coaching me on my comments on art. I learned to let the lead artists cover my concerns with me in private and convey appropriate guidance to the working artists rather than me talking to them.

I also learned to hear explanations of intentions with stylized art and interpret how that matched the art direction. But I still get uncomfortable when something feels "weird" in what could be an uncanny valley sense. The styling on the bevel very much strike me that way largely for specific reasons Old Main has cited.

Interestingly enough, another source of that weirdness was on a moving map display that used an FPGA to provide highlights on the map based on a northwest light source and that could not be changed. imagine the sun always shining from a 60 degree oblique angle just to picture the confusion across the world as opposed to a single light source casting shadows more naturally at different angles.

A properly done bevel would be fine. The problem is that it was not done correctly IMO.

yep, you can tell it is off season

It's just extraneous visual noise that causes the logos to be more difficult to distinguish at a distance. They did it for additional trademarking I am sure.

chevy con queso said:

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Old Main said:

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A friend of mine alerted me about this thread. Most of my thoughts are contained in the bevel letter at
http://nobevel.com

The worst part about the bevel is that it was incorporated into our University seal. The students begged President Young not to use the beveled seal on their diplomas, so the diplomas still use the traditional seal unless that has changed recently.

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The new seal is a travesty indeed. It went from stately to campy.

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It seems like such a no brainer to get rid of the bevel and the new seal. I know they started converting a lot of things based on these changes, but there are still a lot of things with the old logos (and new things still being made with the unbevelled block aTm).

more reason why nike is a **** company just like ford and patagonia