22 Ford Maverick

6,791 Views | 72 Replies | Last: 2 yr ago by 1agswitchin4lanes
1agswitchin4lanes
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Quote:

DETROIT The cheapest option in Ford Motor Co.'s North American lineup will soon be a pickup.

The 2022 Maverick, scheduled to hit showrooms this fall, will become the new entry point into the Ford brand. The compact pickup, unwrapped Tuesday, will have a starting price of $21,490, including a $1,495 shipping charge, making it $150 less expensive than the base EcoSport subcompact crossover, Ford's least expensive offering today.

Company officials are betting that the attractive price and a host of what Ford calls "neat" features will be enough to retain some entry-level car buyers who felt abandoned after the automaker cut sedans from its lineup three years ago. Ford also is hoping to expand its pickup family with customers who may be turned off by the size and sticker price of the F-Series full-size or Ranger midsize pickups.

"Overall, it's just a much more manageable truck for a lot of people," Heath Hilliard, the Maverick's creative exterior designer, said in a video prepared for the media.

It will be the first Ford to come standard with a hybrid engine, which is expected to get fuel economy of 40 mpg city. It can haul up to 1,500 pounds, and it can tow up to 4,000 pounds with an optional EcoBoost gasoline engine.

Although the vehicle is 11 inches shorter and about $5,000 less expensive than the Ranger, it went through many of the same durability trials as Ford's larger F-150 and Super Duty pickups. All told, the Maverick underwent 19 million miles of testing, which officials say gives them confidence to expand the "Built Ford Tough" truck family to include a unibody vehicle.

"Our engineers were unrelenting, putting it through a battery of vicious on-road, off-road, environmental and simulated customer use testing until we were satisfied," Chris Mazur, the Maverick's chief engineer, said in a statement. "Ford trucks are Ford trucks through and through."

Flexible bed

Ford says the main attraction of the four-door, five-seat pickup is its multipurpose "flexbed."

There are a number of tie-down points, including one that doubles as a bottle opener (a popular feature on the Bronco Sport crossover, with which the Maverick shares a platform). It also has slots stamped into the side of the bed that can fit 2x6 or 2x4 lumber, which gives owners the option to divide the storage areas or create do-it-yourself bike racks.

There's an available 110-volt outlet and up to two optional storage cubbies on the sides of the bed.

The tailgate can be positioned at a 45-degree angle, allowing it to accommodate plywood.

"The whole bed is a DIY fan's paradise," Keith Daugherty, an engineering specialist who worked on it, said in the statement.

Interior, exterior features

The Maverick sits on the same unibody front-wheel-drive/all-wheel-drive C2 platform that underpins the Bronco Sport, Escape and Lincoln Corsair. Officials say it shares about 60 percent common parts with the Bronco Sport, and its front-end design is similar, although the Maverick's headlights and grille are more in line with those on Ford's other pickups.

Inside, it comes standard with an 8-inch touch screen. It will have an embedded modem, which Ford is expanding to its entire vehicle lineup.

The rear has underseat storage that's deep enough to fit a basketball or volleyball. The sides of each door feature a break in the door handle that allows for a tall, one-liter water bottle.


The standard hybrid engine is expected to have 191 hp and 155 pound-feet of torque. The optional 2-liter EcoBoost gasoline engine is expected to have 250 hp and 277 pound-feet of torque.

The Maverick will come in three trims: XL, XLT and Lariat. An FX4 off-road package is available on awd XLT and Lariat models.

Ford is also offering a Maverick First Edition package for 2022 model-year vehicles that includes unique graphics and wheels.

Customers can sign up to buy the Maverick through a reservation system similar to what Ford has done with the Bronco and Mustang Mach-E, although there is no deposit required.

Target customers

Ford said it's targeting entry-level sedan buyers as well as shoppers who might otherwise choose a midsize pickup or crossover. The Maverick will be geared toward younger millennials and women, according to marketers.

It will square off against Hyundai's Santa Cruz compact pickup, which will beat the Maverick to market this summer.

Cox Automotive, which surveyed 270 consumers in March, found that 51 percent of respondents had very favorable views of the Maverick, followed by 42 percent for the Santa Cruz. The study found cargo space, fuel efficiency and price were the top three purchase considerations.

Some of those customers, officials hope, are already in the Ford family but no longer have a Fiesta, Focus, Fusion or Taurus to choose from.

"That was probably one of the main strategic rationales for Maverick: the desire to retain customers. . "Many are at that point where their trade cycle is ending and they're coming back to the showroom. There will always be people who don't want a truck, but we feel there will be enough people who say, 'OK, price point, fuel economy, storage. ... I didn't really know I needed a truck, but I need this one.' There are some car owners we think will readily adopt this."







1agswitchin4lanes
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Rexter
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This will always be the one and only Maverick.....


Dill-Ag13
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That thing is so cool, I really hope it takes off
TSJ
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Gotta tackle the Ridgline marketshare!
EMY92
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Front end looks like a Dodge Avenger. Not a brilliant thing to copy.
1agswitchin4lanes
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I think it will do well.

I think it will also have a lot of fleet sales and govt use as well.

This could be the replacement for my fusion Hybrid.
RVAg02
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I like it
WildcatAg
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I wish they would bring the innovative technology of "a bed you can reach inside without climbing a ladder" (back) to the full-size truck line.

Should have been the Ranchero.
htownag99
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I'm really liking this. I wasn't sure about it a few months ago when I first heard about it, but after buying my wife a Bronco Sport last month, and loving the way that drives around innerloop Houston streets, I could see myself wanting one of these in a few years.
chimpanzee
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This is a fleet buyer's dream in base trim with the hybrid engine, damned thing should have really good economics.

I kind of like it, it would be good in all the ways a Ridgeline is good, but cheaper.
fixer
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Great concept.

However I can't wait to see what the Platinum version will cost.
AgBQ-00
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Why didn't they call it the Ranchero
The Fife
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WildcatAg said:

I wish they would bring the innovative technology of "a bed you can reach inside without climbing a ladder" (back) to the full-size truck line.
That's one of the things I like the most about my F-100, the bed is about the same height as the wheeled lumber cart big box stores have that you can put plywood horizontally on. Loading is easy, just slide it into the bed and close the tailgate when you're done (longbed FTW).

I did this a lot since all of the subfloor here at home was rotten out.
La Fours
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Looks good and I like the features of the bed and the storage under the rear seat. I have driven a Bronco Sport and it has pretty decent interior space. But a front wheel drive truck?
1agswitchin4lanes
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fixer said:

Great concept.

However I can't wait to see what the Platinum version will cost.


They won't offer a platinum or KR. But you can place your order with me today.
htownag99
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A 1Ags Plaverick edition.
agnerd
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I like it other than it being ugly. Guess they don't want to cut into F150 sales too much. Needs to GMC treatment of just looking like a smaller full size if they want to really sell these.


edit: I think even just a different grill on the ford would go a long way to making it look more like big brother.
littlebitofhifi
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htownag99 said:

I'm really liking this. I wasn't sure about it a few months ago when I first heard about it, but after buying my wife a Bronco Sport last month, and loving the way that drives around innerloop Houston streets, I could see myself wanting one of these in a few years.


I'm in complete agreement. I've had my Bronco Sport for 3 months, absolutely love it around town and highway driving. I've never driven a truck (always SUVs/Crossovers), but the Bronco Sport experience has me high on Ford now. If they made a Lightning Maverick I'd buy it in a heartbeat.
BBRex
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I like everything about that except the dial-a-gear transmission knob. I just can't get on board with that.
vansprinkle
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Hmm, 1,500 lbs would still allow me to get a yard of mulch, at least for a short trip. I think the bigger issue would be getting it all to fit in such a tiny bed. It would also be enough to handle 1/2 yard of soil when needed and be completely maxed with a yard of compost.

I really like it. It could be a good hybrid type vehicle that works as both a commuter and weekend truck, thus allowing me to sell my Fit and F150 to combine into a single vehicle. Then project car here I come!!!
Texasclipper
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Nice looking truck but the engine faces the wrong way and drives the wrong wheels. That class 3 receiver on the back looks a bit optimistic also.

I'm sure fleet managers will love the initial cost and the fuel economy, but they won't love repairing the tiny turbo'd engine that their multiple drivers will beat the crap out of daily. Fleets avoid the eco boost F series and opt for the 5.0 or standard non-turbo V6 for a reason. But I'm sure I'll be told that isn't the case by someone.

To me, they should call this the F-1 instead of Maverick. Or Ranchero.
HollywoodBQ
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That new Maverick looks like they took a Jeep Renegade and turned it into a pickup.

In Australia, they had a Maverick Ute. They never had the Ranchero but were still building Ford Falcon Utes up until a couple years ago.

Here's a Maverick commercial


Here's a Ford versus Chevy Ute battle
bam02
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Thank goodness for this. Literally just this morning I was coming up around a bend and pulling up behind a stopped Ford pick up. I'm usually pretty good at identifying different trucks but I literally couldn't tell until the last second if it was a Ford ranger or a super duty. Turns out it was a super duty
bkag9824
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Interesting to me that the Lariats only come with Sync 3. Would think they'd go top of the line.

My Honda Insight (full hybrid) gets an averages ~54 mpg in all forms of driving. To get the anywhere close to the estimated efficiency they're talking about for this is absolutely incredible.

I think extending the bed length by 1 foot would be even better, but I'm no vehicle engineer and I'm sure they have a reason for it being so short (maneuverability in-town being of chief concern).

I think this thing will sell incredibly well. It would be a perfect commuter truck for folks who want some of the capacity/towing capability of a truck without going gargantuan sized while not going to a 100% electric vehicle.

ETA: I wish they would push the Cactus Grey out to all of their truck models. Or just bring back the Silver Spruce.
DeWrecking Crew
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Cheapest option is $21,500? 20 years ago I bought a Ford Ranger for $9999. Meanwhile the TV I bought 20 years ago was $800, and I could buy a superior TV now for $400. Damn I'm getting old.
SteveA
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Price out a Lariat. You can get that thing to $39k.
Rustys-Beef-o-Reeno
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1agswitchin4lanes
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bkag9824 said:

Interesting to me that the Lariats only come with Sync 3. Would think they'd go top of the line.

My Honda Insight (full hybrid) gets an averages ~54 mpg in all forms of driving. To get the anywhere close to the estimated efficiency they're talking about for this is absolutely incredible.

I think extending the bed length by 1 foot would be even better, but I'm no vehicle engineer and I'm sure they have a reason for it being so short (maneuverability in-town being of chief concern).

I think this thing will sell incredibly well. It would be a perfect commuter truck for folks who want some of the capacity/towing capability of a truck without going gargantuan sized while not going to a 100% electric vehicle.

ETA: I wish they would push the Cactus Grey out to all of their truck models. Or just bring back the Silver Spruce.


I'm sure sync 4 will launch soon. But remember, they're trying to offer a value line vehicle. Also shows that base and XL have an 8" screen with Carplay or Android Auto.

They should be offering a oreilly delivery truck/orkin man spec single or super cab really.
TSW2012
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We will be cross shopping this when we replace our outback in several years. That being said I think this will take a lot of wind out of that hyundai truck thing.
fixer
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1agswitchin4lanes said:

fixer said:

Great concept.

However I can't wait to see what the Platinum version will cost.


They won't offer a platinum or KR. But you can place your order with me today.


I don't believe that for one hot minute.

1agswitchin4lanes
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fixer said:

1agswitchin4lanes said:

fixer said:

Great concept.

However I can't wait to see what the Platinum version will cost.


They won't offer a platinum or KR. But you can place your order with me today.


I don't believe that for one hot minute.


Youre right.

Once they see my KR and Platty, there will be a factory one.

I'm sure RBP and Recon are making some ricer grills and lights and there will be some Rockstars with Extra rivets and stars available for them to tuck some 31s under it....
AgGrad99
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They should have called this the new Ranger....and the new Ranger the Maverick.

ElephantRider
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More payload than a Tundra
AgBQ-00
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Love the Pontiac grille on the chevy version
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