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Question About the Rodeo (Marketing/Branding)

1,241 Views | 2 Replies | Last: 5 yr ago by Ferris Wheel Allstar
Buford T. Justice
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AG
Why do they intertwine "Houston Livestock Show and Rodeo," and "RodeoHouston?"

I'm sure there is a logical reason why, I just haven't figured it out yet.
REMtx
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I'm thinking RodeoHouston is more about the entertainment aspect (rodeo/concerts/carnival).

HLSR is more the formal/business entity, the ag/livestock, scholarships, etc.

Or maybe I'm wrong and it's just a thing to say now. Kind of like how teenagers say "hoco" instead of homecoming. The Austin rodeo has been RodeoAustin I think longer than HLSR has used HoustonRodeo.
86 Tex Ag
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AG
They also use the term "The Show" in some advertising and promotion.
Ferris Wheel Allstar
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AG
Rodeohouston is the business side of the organization while HLSR is the 501-3c charitable organization
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