Rudyjax said:
powerbelly said:
Rudyjax said:
Riddle me this… how do people make money on free podcasts when Dan and Jake have to charge to get people to listen?
Ad revenue
Alright, why don't' they hire one of those companies that takes a % of the ad revenue they sell to sell ad space?
During their noncompete legal battle, part of their argument for why they were not competing with Cumulus was that they did not sell ads (which is where Cumulus makes its money). Dumb Zone was a subscription fee service, which receives revenue in a totally different manner (and essentially has different paying "customers"). So that's likely why they initially set it up through Patreon and did not sell ads.
Going forward, I imagine whether they sell ads or not will depend on whether they think they can make more money going the Patreon route without ads (or at least without ads for the paying subscribers) or if they think they can make more making everything fee and relying solely on ad revenue. I don't know which would give them more revenue, but I assume they will look at all options.