The Games of Texas during the last week of July were reported to have 8M+ impact on our local community.
I'm quite fond of restaurants and retailers in the area and was curious if this was a noticeable impact. Typically restaurants drop in foot traffic in June and then a little more in July before coming back into their full stride in late August.
I pulled up foot traffic for what I think are the two most common types of food people eat to see if I could see anything significant. The last week of July I spot checked a handful of the top month over month increasing over June and showed plenty of restaurants in both categories with spikes in business. More surprising was the spikes I saw in Bryan.
Here's the full month of data:
July vs. June Burgers BCS
July vs. June Chicken BCS
I will have to research more into other factors that might not all be accounted for, but I would say for sure Games of Texas benefits many of the Burger and Chicken business in BCS.
I'm quite fond of restaurants and retailers in the area and was curious if this was a noticeable impact. Typically restaurants drop in foot traffic in June and then a little more in July before coming back into their full stride in late August.
I pulled up foot traffic for what I think are the two most common types of food people eat to see if I could see anything significant. The last week of July I spot checked a handful of the top month over month increasing over June and showed plenty of restaurants in both categories with spikes in business. More surprising was the spikes I saw in Bryan.
Here's the full month of data:
July vs. June Burgers BCS
July vs. June Chicken BCS
I will have to research more into other factors that might not all be accounted for, but I would say for sure Games of Texas benefits many of the Burger and Chicken business in BCS.