From an article in today's Beagle:
It makes it sound like we're the hometown of Casper the Ghost.
Here's my three word phrase - gratis: Forty. Thousand. Wasted.
quote:
Tulsa-based Cubic Creative was selected from about 18 companies that responded to the CVB's request for proposals in December for "assistance in a rebranding process to help best properly portray our communities, as well as the many events, attractions and amenities it has to offer."
Overby said a little more than $40,000, which was factored into the CVB's current budget, has been paid to Cubic for their help with creating a unified brand for Bryan-College Station.
After spending time exploring the community as a visitor would and conducting more than 75 interviews with business leaders, elected officials, city staff and residents, Cubic came up with a three word phrase to capture the feeling and culture of the community: "Super. Natural. Goodness."
It makes it sound like we're the hometown of Casper the Ghost.
Here's my three word phrase - gratis: Forty. Thousand. Wasted.