It is so interesting reading everyone's opinions!! I mostly shop at HEB because it is closer to my house and because of their Central Market Brand. I do think Kroger Rock Prairie's Bakery and Produce are better. I will go to Kroger to stock up on items HEB doesn't carry -certain Toothpaste, Marinade, Hummus, Cincinnati Chili etc. I do not like the parking lot at Kroger - too many carts left in the lot and I've been attacked by the birds (do not leave sunglasses on top of your head) I think the employees at both stores have been great.