Howdy,
My name is Shayne Wharton. I'm a representative with Superior Livestock Auction. We market and sell cattle from the pasture via satellite or internet auction. I thought this week's auction would be a good opportunity to see if anyone on TexAgs had any interest in learning more. I would like to limit the discussion here to an overview and general marketing methods of Superior. If you have some questions regarding your operation and how we might work together, I would much rather talk by phone, PM, or email. I'll also provide a URL to Tomorrow's auction so anyone that hasn't seen one will have the opportunity.
Here's a quick rundown.
If a consigner has a truckload of cattle (or close to one) I will meet with them and write up a contract with the relevant information. Here's an example of a listing:
http://superiorlivestock.com/onlineCatalog?lot=165527&lotIndex=232&auctionId=1501&rep=Shayne+Wharton
Afterwards we will film the cattle. On auction day, when that lot is offered, the film will be broadcast along with the catalog write up as the cattle sell. After the cattle are sold, and depending on the delivery window (immediate in the example), I will coordinate with the buyer and the seller to schedule a delivery day. On delivery day I meet with the buyer's truck, weigh and load the cattle, and write the seller a check from our bonded custodial account.
Here is a list to the current catalog:
http://superiorlivestock.com/onlineCatalog?auctionId=1501
Here is what I have listed on this auction:
http://superiorlivestock.com/onlineCatalog?auctionId=1501&rep=Shayne+Wharton
The SW Cattle is our personal operation, and we have a good chunk of our spring cattle on this one. I was hoping this would show how much I believe in Superior and use it to market my own cattle. I also have growyard cattle, some plainer stockers, and a home raised calf crop for June delivery. I think that's an option a few people don't consider. We're selling two lots tomorrow and will deliver them four months later. We've sold his cattle a long time and are confident on what his cattle will weigh. I just mention that so people might imagine different scenarios where selling for future delivery rather than immediate can be used as a risk mitigation tool.
We can also list calves on the cows if weaning them isn't part of your normal plan. Look through the catalog and you can see examples of different ways we can market.
Tomorrow our auction will be broadcast on the Rural TV. You can also watch it online at:
http://www.superiorclicktobid.com/
I hope everyone interested gets a chance to watch a little and get exposed to the overall process.
If you have any questions here's my contact info, I'd love to talk. Or you can PM me.
Nine.seven.nine 820.121seven
Shaynew1 at Hotmail.com
I will try to keep up with the discussion on this thread but may be slow in replaying during the day.
ETA: I have consigners from Edna and Smithvillr to Sherman and Plainview with everywhere in between. So you more than likely aren't too far away.
My name is Shayne Wharton. I'm a representative with Superior Livestock Auction. We market and sell cattle from the pasture via satellite or internet auction. I thought this week's auction would be a good opportunity to see if anyone on TexAgs had any interest in learning more. I would like to limit the discussion here to an overview and general marketing methods of Superior. If you have some questions regarding your operation and how we might work together, I would much rather talk by phone, PM, or email. I'll also provide a URL to Tomorrow's auction so anyone that hasn't seen one will have the opportunity.
Here's a quick rundown.
If a consigner has a truckload of cattle (or close to one) I will meet with them and write up a contract with the relevant information. Here's an example of a listing:
http://superiorlivestock.com/onlineCatalog?lot=165527&lotIndex=232&auctionId=1501&rep=Shayne+Wharton
Afterwards we will film the cattle. On auction day, when that lot is offered, the film will be broadcast along with the catalog write up as the cattle sell. After the cattle are sold, and depending on the delivery window (immediate in the example), I will coordinate with the buyer and the seller to schedule a delivery day. On delivery day I meet with the buyer's truck, weigh and load the cattle, and write the seller a check from our bonded custodial account.
Here is a list to the current catalog:
http://superiorlivestock.com/onlineCatalog?auctionId=1501
Here is what I have listed on this auction:
http://superiorlivestock.com/onlineCatalog?auctionId=1501&rep=Shayne+Wharton
The SW Cattle is our personal operation, and we have a good chunk of our spring cattle on this one. I was hoping this would show how much I believe in Superior and use it to market my own cattle. I also have growyard cattle, some plainer stockers, and a home raised calf crop for June delivery. I think that's an option a few people don't consider. We're selling two lots tomorrow and will deliver them four months later. We've sold his cattle a long time and are confident on what his cattle will weigh. I just mention that so people might imagine different scenarios where selling for future delivery rather than immediate can be used as a risk mitigation tool.
We can also list calves on the cows if weaning them isn't part of your normal plan. Look through the catalog and you can see examples of different ways we can market.
Tomorrow our auction will be broadcast on the Rural TV. You can also watch it online at:
http://www.superiorclicktobid.com/
I hope everyone interested gets a chance to watch a little and get exposed to the overall process.
If you have any questions here's my contact info, I'd love to talk. Or you can PM me.
Nine.seven.nine 820.121seven
Shaynew1 at Hotmail.com
I will try to keep up with the discussion on this thread but may be slow in replaying during the day.
ETA: I have consigners from Edna and Smithvillr to Sherman and Plainview with everywhere in between. So you more than likely aren't too far away.
