Dallas v Arizona is the HOF game in August, thanks to the great ratings the Cowboys get.
2017 NFL Hall of Fame Game features Cowboys vs. Cardinals
2017 NFL Hall of Fame Game features Cowboys vs. Cardinals
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While suffering a monstrous dip in television numbers over the course of 2016, the league used the Cowboys' marketing prowess to help save the day on several occasions -- including having the team play four straight prime time games in the month of December.
On Thursday, it was announced the NFL will start the preseason off the same way they ended the previous regular season: with the Cowboys' rating truck in tow.