Howdy Ags! Anchor Foundation Repair is looking to hire a full-time Content Writer/Creator. Please see the job description below, and spread the word if you know someone who is looking for a job.
Job Title: Content Writer
Reports to: CEO/President, Anchor Foundation Repair
Position Summary: We are looking for an amazing, inbound marketer to own the written content marketing for our company. You will be in charge of attracting site traffic thru written blog articles that convert traffic into new leads and nurture those leads into informed clients. You will work in conjunction with company leadership and our digital marketer and videographer to ensure the marketing message is consistent, multifaceted, and coordinated across several platforms.
Responsibilities:
Success Criteria:
Requirements:
Nice-to-have, but not required:
Bonus skills:
Salary: Starting at $36k.
Performance based potential for increase
Key metrics used to determine additional compensation
Benefits/Perks:
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Send your resume and 2 writing samples to: office@anchorfoundationrepair.net Include a cover letter or short video (less than 5 minutes) answering the following questions:
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How did you learn about this position and what prompted you to apply? How would you explain what the heart of inbound and content marketing is, in
your own words? Why are you interested in a career in marketing, specifically, content
marketing? What's your favorite and least favorite part about the writing process? [/ol][/ol]
About Us: Anchor Foundation Repair is a local small business with a big heart for service. We want to educate and inform homeowners about the foundation repair process throughout the Brazos Valley. We want our neighbors to make well informed decisions about the needs of their home. We believe that communication is THE most important thing we do. We strive to make the entire foundation process, from start to finish, as smooth and efficient as possible.
Job Title: Content Writer
Reports to: CEO/President, Anchor Foundation Repair
Position Summary: We are looking for an amazing, inbound marketer to own the written content marketing for our company. You will be in charge of attracting site traffic thru written blog articles that convert traffic into new leads and nurture those leads into informed clients. You will work in conjunction with company leadership and our digital marketer and videographer to ensure the marketing message is consistent, multifaceted, and coordinated across several platforms.
Responsibilities:
- Develop a written content strategy aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop site content, style and layout
- Create and publish a variety of engaging content
- Optimize content according to SEO
- Use content management systems to analyze website traffic and users engagement metrics
- Use EngageBay CRM to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
- Manage content distribution to online channels and social media platforms to increase web traffic
- Develop an editorial calendar
- Ensure compliance with the law (e.g. copyright and data protection)
- Stay up-to-date with developments and generate new ideas to draw the audience's attention
Success Criteria:
- Produce up to 3 articles per week
- An increase in defined customer engagement metrics
- Website and social media traffic growth
- Increases in key search engine keyword rankings
- Increase in conversion metrics
Requirements:
- BA/BS degree or equivalent work experience in Journalism, Marketing, English, or Communications field
- Has 2+ years of writing, reporting, or interviewing experience
- Understands the value of content marketing
- Is detailed oriented and organized
- Is an excellent communicator -- written, verbal, visual
- Has interview skills and is a curious and thoughtful listener
- Understands how to use data to inform all strategic decisions
- Operates well with giving and receiving feedback
- Has a team mentality
- Local hire preferred, but not required
Nice-to-have, but not required:
- Experienced CRM user, proficient in marketing automation and blogging software features
- Has experience with programs such as Google Analytics, Google Search Console, and SEMRush
Bonus skills:
- HTML/CSS, Adobe Creative Suite
- Bilingual in Spanish preferred, but not required
Salary: Starting at $36k.
Performance based potential for increase
Key metrics used to determine additional compensation
Benefits/Perks:
- Competitive compensation levels
- Training and career development opportunities
- Mentorship available from company leadership
- Close knit team culture
- 2 days PTO, 7 days holiday, 10 days vacation per year.
[ol]
[ol]
your own words?
marketing?
About Us: Anchor Foundation Repair is a local small business with a big heart for service. We want to educate and inform homeowners about the foundation repair process throughout the Brazos Valley. We want our neighbors to make well informed decisions about the needs of their home. We believe that communication is THE most important thing we do. We strive to make the entire foundation process, from start to finish, as smooth and efficient as possible.