Don't buy from them:

https://www.blackriflecoffee.com/pages/official-statement-kenosha

They have disavowed Kyle Rittenhouse.

This is who you should be buying from:

I agree with this tweet:

Why in the world would Black Rifle Coffee do this? The only people who were buying their coffee were exactly the same people who supported Rittenhouse. I'm not sure I've ever seen a company blow up their own business this badly. I doubt they have a single left wing supporter at all. Just truly amazing decision-making here.

That was a very dumb thing to do. They'll probably be out of biz insude a month.

Looks like they just denied having a relationship with him which is likely factually accurate. Doesn't mean they do or do not approve of his actions.

Did you actually read their statement?

Meh, their coffee isn't that good anyway.

"We did not sponsor nor do we have a relationship with the 17-year-old facing charges in Kenosha, WI."

That is a far cry from "disavowing" Rittenhouse or not supporting the 2A.

PeekingDuck said:

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Did you actually read their statement?

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Why would you respond to a accusation, the basis of which is not true. Rittenhouse is not a domestic terrorist. Yet, they felt obligated to give credence to it by responding? If I'm their advisor I tell them to ignore it. Heck, for all you know, the shirt could be photoshopped.

I still think the NBA wins the Darwin Award for destroying their audience, brand and value. Viewership for their title game between their biggest market teams and staring "King James" was down 77% from previous years.

Ideally the NBA just goes away

Ha ha! Fools! Get woke, go broke!

B-1 83 said:

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"We did not sponsor nor do we have a relationship with the 17-year-old facing charges in Kenosha, WI."

That is a far cry from "disavowing" Rittenhouse or not supporting the 2A.

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How about no response? Or how about... "although we have no relationship with Mr Rittenhouse, we support the right to self defense against the liberal radicals who attacked him".

For a group that hates cancel culture, the right sure does a lot of canceling.

Cassius said:

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That was a very dumb thing to do. They'll probably be out of biz insude a month.

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I bet they won't.

Cassius said:

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B-1 83 said:

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"We did not sponsor nor do we have a relationship with the 17-year-old facing charges in Kenosha, WI."

That is a far cry from "disavowing" Rittenhouse or not supporting the 2A.

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How about no response? Or how about... "although we have no relationship with Mr Rittenhouse, we support the right to self defense against the liberal radicals who attacked him".

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This is how they should have responded:

Meh. Some folks will be up in arms but this sounds like some knock off competitor trying to make hay.

Rittenhouse is an idiot. He is a kid so he somewhat allowed to be an idiot but going into the middle of a riot with a gun is not a smart thing for a 17 year old to do, especially when you are traveling to the area to do so. He likely will be convicted of some crime in the end though not murder. I'd certainly be fine with him walking entirely but honestly I can't help but wonder what his parents were thinking letting him do this. I have a 17 year old son who loves to shoot and hunt but I would absolutely kick his butt if I found out he was going into a riot scene with an AR even if his intentions were pure.

I don't begrudge BRC for saying they don't have a relationship with the kid and for being upset he was jumping on their brand. The kid was being very irresponsible with a weapon and to my understanding that isn't their values. They are a group of military vets who are highly responsible with firearms, that doesn't mean they need to be involved with Rittenhouse.

SLAM said:

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Don't buy from them:

https://www.blackriflecoffee.com/pages/official-statement-kenosha

They have disavowed Kyle Rittenhouse.

This is who you should be buying from:

I agree with this tweet:

Why in the world would Black Rifle Coffee do this? The only people who were buying their coffee were exactly the same people who supported Rittenhouse. I'm not sure I've ever seen a company blow up their own business this badly. I doubt they have a single left wing supporter at all. Just truly amazing decision-making here.

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Perhaps they simply believe we, as a society, should not be encouraging teenagers to arm themselves and drive to riots to act as extra-judicial police?

The matter of self defense is a separate issue entirely and is what Kyle's trial will resolve, but I'm not sure anyone should be encouraging more 17 year olds to take to the streets with weapons. Just doesn't sound like a winning formula for the country left or right. Lol. How bout it... would you pack your 17 year old son up with a loaded rifle then happily drop him off in the middle of an active riot? No? Ok. We have our answer then.

Lol you guys need to read

No clue how you reached that conclusion from their statement


Can we leave cancel culture and "eating their own" to the left?

My issue is that they made no statement refuting or stating that the assertion that Rittenhouse is a domestic terrorist has not been proven.

They could have worded their statement in a way that refutes support of Rittenhouse while at the same time asserting the fact that he has not been convicted of anything.

that would have been a politically neutral opinion. This statement because it implicitly agrees with the assertion that Rittenhouse is a terrorist by responding to the assertion their company supports him without responding to the allegation that Rittenhouse is a terrorist is not politically neutral.

half of their shtick is that they support veterans. the other half of their schtick is that they support the second amendment and those two reasons play a big role in why people buy from them. if they aren't going to support someone using their second amendment right for defensive purposes then they just come off as hypocritical and as a company using the 2nd amendment solely as a marketing ploy when it is convenient to do so and capitulation when it is convenient to do so as well.

this is why they deserve to be ridiculed.

TLDR: Don't be a company that pretends to be taking a moral stand if you're gonna puss out and tuck tail and run the second you might get abit of bad PR, especially from people who despise you anyway.

sad to see a veteran run company without any cajones when it comes right down to it. pathetic.

So the brand can't choose to distance themselves from someone they don't want to be associated with?

No real indication they are anti 2A they just don't want to have anything to do with the situation.

Holy **** some people cannot read the English language.

We are doomed here, read what they wrote WORD FOR WORD and stop reading into *****