I mean, "projections" literally means "expectations." Industry experts projected $90M because they expected the Top Gun effect. No one is talking about what the fans were expecting.

Eh, I still don't agree with that tweet. Just because it barely sets the franchise record (unadjusted) for the 5-day opening doesn't make it a "huge victory". That sounds like corporate spin.

I think based on the upwards trajectory of the franchise, plus Cruise's popularity, the projections were completely reasonable.

Mid July is never the sweet spot. Should have rolled out Memorial Day

They should have saved it for December, since this going to be the worst Christmas movie-going season in years. Especially since I seriously doubt Dead Rocking Part Two makes its date next summer now.

What re MI-8 date??!! Would hate for it to slip..

Currently scheduled for June 28, 2024. And according to Christopher McQuarrie, only 40% of the movie had been filmed prior the DR1 press tour, which already feels behind schedule, seeing as most big summer blockbusters for next year would typically be done filming by now. Add in the strike, which will keep them from filming for another couple months at least, and I just don't see how they have DR2 ready by next June.

'Mission: Impossible - Dead Reckoning Part One' Sets Franchise 5-Day U.S. Opening Record With $80M - Late Saturday Box Office Update https://t.co/HifwrE6uNX

— Deadline Hollywood (@DEADLINE) July 16, 2023