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IndyCar announced a multi-year title sponsorship deal Tuesday with NTT, a global information technology and communications company based in Japan.
The series will be called the NTT IndyCar Series. NTT Data, a subsidiary of parent company Nippon Telegraph and Telephone Corp., already sponsors a car for Chip Ganassi Racing and received enough exposure from that deal to warrant a larger piece of the open-wheel racing series. The season's first race is March 10 in St. Petersburg, Florida.
The partnership revealed at the North American International Auto Show in Detroit also makes NTT the official technology partner of the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR's Brickyard 400.
"IndyCar has grown in terms of all of our fan metrics and is a valuable global brand that NTT recognizes," Mark Miles, president and CEO of IndyCar and IMS parent company Hulman & Company, told The Associated Press. "We feel great about it because they are a corporate giant in global communications and their strategy is to begin to expose the NTT parent brand, which in Japan is a company much like a merger between AT&T and Verizon."
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