quote:
...just inititated a "less is more" approach to radio which is costing the company millions and millions to provide the listener with a better radio experience. Less commercials, shorter commercials and less commercial breaks.
The breaks may be shorter, but CC is now trying to sell :30 second ads instead of :60's. You may take 12 minutes an hour instead of 14, but when you sell more :30's, the number of commercials is actually greater than before. Plus, the going rate for a :30 is 75% of a :60, and by sheer volume alone, Lowry's not taking that big of a hit.
Gig 'Em