Simple, because we don't have cheerleaders.
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It's possible to have both, of course, but for the purposes of discussion would you trade MSU's #1 ranking if you had to take their #158 academic ranking? Or LSU's 129? Alabama is 88 and sadly we're dropping towards them.
Sure we want to be good in football, and yes this is a football discussion forum. But a little perspective on how relatively unimportant football is doesn't hurt.