If the only focus is the in-state 'eyeballs', then, no, OU doesn't bring a lot. But as a national brand, they're bigger than A&M and have a more successful history, at least in football.
How many stories have we read about SEC locales not really knowing much about A&M? Quite a few, as we've traveled to new venues this fall. OU is more recognizable immediately.
As I said, I don't necessarily support OU to the SEC. But they're gonna add value, in terms of history and success, to whatever conference they land in.
The landscape is changing. We better stay nimble.
Cap'n Bill, '67
"I may not have gone where I intended to go, but I think I have ended up where I needed to be."